Being a photographer in the digital age means you’re responsible for a lot more than capturing and editing images. You’re probably also a one-person marketing department, sales team, and web designer. If you’re working hard to fill all of these…
It’s estimated that, by the year 2020, digital media expenditure will make up to 24 percent of the entire advertising sector. That’s a major improvement from the current 15 percent. Even then, 15 percent is a large figure that underlines…
How much time do you spend looking at apps on your smartphone? Studies show that the average smartphone user spends over two hours every day using apps. That’s a lot of time in front of your customer’s eyes! So finding the…
According to one study, you only have 7 seconds to make a first impression. It may surprise you to learn that this also applies to pictures. If you don’t have any good professional photos of yourself, you might be missing out…
About 70% of Americans currently have an active Facebook account – and this social media giant is absolutely something your brand should have a presence on. You likely already know about the importance of using your brand’s logo as a profile picture,…
As an entrepreneur, having a website for your business is very important if you want to grow your business. It doesn’t stop there, however. You need to get people who are interested in what you’re selling to your website. Without…
