Welcome to the new-age debate: digital marketing vs traditional marketing. Businesses on either side of the spectrum argue that their method is the best one. Many statistics prove each side is right. Perhaps it’s due to the fact that no business…
There are a lot of ins and outs to navigate when it comes to today’s ever-expanding digital marketplace. Businesses of all industries have learned to make the most of their growing online consumer bases. As a responsible business owner, you…
You’re a business with an international customer base. You want to have a website that works for different target markets. It should be accessible across different cultures and needs. Then you need international SEO. Having the right global SEO and…
Digital marketing is the key to business success in this modern era. How can you tell? Because businesses are set to spend a whopping $118 billion on it by 2021. If the returns were insufficient, then such enormous sums of…
The future belongs to the freelancers. Some economists estimate that by 2020, a whopping 43% of workers in the US will be freelancers. The gig economy is booming — and it’s only going to get bigger. So, now is the…