If you want to grow your business, it’s essential to generate leads that have a high potential of converting. Unfortunately, this is easier said than done. A sales-qualified lead refers to someone who your sales and marketing team has researched…
In the age of information, marketing initiatives cater to a broad range of customer access points. Potential buyers are easy to reach but difficult to engage through their mobile phones and computers. Businesses must tailor their ads and use as many avenues as possible to…
Building a team on your own isn’t an easy task. It’s easy to waste a lot of time and money trying to find the right people for the job. That’s where outsourcing comes into play. The outsourcing industry has grown…
Fast times are ahead: you and your marketing team have come up with a marketing strategy that’s about to take the world by storm. It’s all coming together! The branding is spot-on, the advertisements could sell ice to Eskimos, and…
Some marketers use email marketing like fly fishing. They cast their lure into the flowing river of internet traffic. When someone bites, they reel them in. But they do nothing with that subscriber. They languish in the marketer’s icebox. The better…
Facebook is home to one of social media’s biggest audiences. The site has almost 250 million active users in Canada and the United States alone, and those users fall into every age-range, niche, and demographic. This makes Facebook the perfect…
