Social media is always changing. New platforms appear, old ones disappear, and algorithms shift regularly keeping marketers always on their toes. But one thing remains constant; social media is social in nature. Your audience, followers, and customers don’t want you…
All around the world, people of all ages spend hours a day on social media. In fact, Facebook alone has over 2 billion users! Social media got its start in the early 2000s and has since grown to become one of…
In 2020, over 3.8 billion people use social media. This means that your target audience is somewhere on the internet and your company just needs to figure out the best ways to reach them. Promoting and growing your business can be…
If you tend to stay abreast of technology headlines, then there’s no doubt that you’ve seen many articles discussing the rise of technologies like artificial intelligence. Right now, the technical world is obsessed with the idea of leveraging AI tech…
48% of businesses cite brand awareness as their top digital marketing goal. Having a business brand and business and media is critical to success. It’s critical for your customers and how they get to know your business. This is why…
Social media marketing can be a lucrative form of advertising — we mean, it must be when you consider that celebrities like Kylie Jenner can make as much as $1 million for just one sponsored Instagram post. Fortunately, $1 million for…
Having trouble deciding between Yelp vs Google reviews to bring in the customers? Sustaining a business isn’t easy. People will check your business out of curiosity in the beginning, but there’s no guarantee they’ll come back for more. There are…
In 2017, 90% of businesses in the United States used social media for marketing purposes. Instagram is one of the most popular forms of social media, but sometimes you may not have the time to make a post. Are you…
As consumers, we can tell when companies are marketing at us. Beyond billboards and flyers, we can recognize the digital ads on our social media feed and jargon-filled messaging. As a business, there’s an easier way to reach your customers. Instead…
Facebook is home to one of social media’s biggest audiences. The site has almost 250 million active users in Canada and the United States alone, and those users fall into every age-range, niche, and demographic. This makes Facebook the perfect…
