Google’s algorithm is getting better and better each year. For SEO to be effective, it needs to adapt to the ongoing changes with Google’s algorithm. Google is looking for quality content. It’s looking for content that is going to help…
Search engine optimization is vital to put your business at the top of search engine result pages (SERPs). Improving user experience, building credibility, and measurable results are some of the top reasons why your business needs SEO. But what do you…
Global spending on digital marketing is around $100 billion each year. One of the emerging tools in this area is search engine optimization, or SEO. However, many people remain confused as to what exactly SEO is. Unless your technical knowledge of the…
Did you know that 93 percent of all online activity starts with a search engine? Because of this, SEO (short for search engine optimization) is essential to any business that wants to grow an online audience and increase its bottom line…
In 2017 Google tested 900,000 websites and found that the average load time was 22 seconds. This is practically an eternity compared to the average website visitor who said they are more likely to leave a website if it takes…
SEO. SEM. SERPs. PPC. What do these buzzwords mean and why are they important when it comes to ranking your site on Google? Search Engine Marketing (SEO) and Search Engine Marketing (SEM) are two different approaches that achieve the same goal. One…
Many small businesses reduce their marketing spend during times of crisis. Physical stores see a massive drop in foot traffic and sales plummet. But what about online stores? Should you reduce your digital marketing spend? Is SEO worth it for…
Are you tired of paying for traffic? Do you hate seeing your marketing department spend money on each and every Google Adwords click and Facebook view? If so, then it’s time for you to take advantage of organic traffic channels. And as…
Did you know that the majority of people use search engines to find a business when they need one? If you haven’t optimized your website for search engines, you’re going to be invisible to most people. If you want to…
You have great ideas, wonderful products, and excellent customer service. So why can’t you draw eyes to your website? Odds are, you need to step up your SEO game and sprinkle some organic keywords throughout your website. So what are…