In 2020, readers were spending 24 percent longer reading the newspaper than in recent years. Maybe you want to reach a local audience or a readership demographic that you know embraces the written word. If you work in public relations…
Have you ever considered hiring a marketing agency for your business? Part of any company’s business strategy should be to outsource its marketing responsibilities. A digital marketing agency will prepare a strategy to improve your brand’s online presence. The marketing…
What’s the single most important ingredient to running a successful marketing campaign? Big budgets? Audience insights? Effective targeting? Testing and analytics? Well, yes, yep, uh-huh, and yes again. Each aforementioned factor plays a key role. But none of them hit…
SEO is the way of the future, as you need great rankings to show up on the popular search engines to draw traffic to your website. But with all the competition out there, how can you possibly rank in a…
Did you know that studies have found that brands are able to create customer loyalty through brand passion and affection? In order to build a relationship with customers, you have to find a way to connect with them and gain…
Are you looking to open an e-commerce website or online business soon? In a post-pandemic world, creating a website is now a key factor in business success. A survey found that 29% of small businesses planned to create a website…
Building a CRM database is essential to the success of your business’s marketing strategy. In the digital era, businesses need tools to extend interactions with customers and potential clients. Customer data management allows the business to get a clear picture of…
“The world is turning, I hope it don’t turn away.” Neil Young may have offered this sentiment all the way back in the 1970s on his hit record, On The Beach, but this fear is more relevant now than ever. The…
We often say sales and marketing in the same breath, as if they are a single, indivisible unit. Marketing is all about researching the target market and informing it of the company’s products and services. Sales, on the other hand, focuses…
With 1.8 billion websites online today, cutting through the clutter and connecting with an audience is harder than ever. What we’re seeing emerge as a difference-maker in a company’s ability to help their websites gain traction is great design and…
