This may come as a shock, but some people may not see your business for what it is. Warren Buffet once said that it takes only five seconds to ruin a 20-year reputation, and a bad rep can stick tighter…
Do you keep hearing about SEO digital marketing? This stands for “Search Engine Optimization” marketing. Since everything is on the internet nowadays, your ability to be discovered by users online can make or break your business. Despite this, under one-third of small…
Business owner? Marketer? No matter which category you fall under, you need to pay close attention to the big data trends taking place right now. Failing to follow the trends in big data could allow the competition to leave you…
Business packaging matters more than you probably think. In fact, almost three-in-four consumers (72 percent) say it plays a major role in their decision to buy. If that’s not influential, then what is? In the following article, we’ll be looking…
Telling the future of employment requires a close examination of the gig economy. In the last 10 years, this economic movement has changed the way we work. We also expect different things from our employers (if we have employers). How…
You’ve created the perfect business plan for your small company, pulled together an intriguing inventory, and you’ve even started to gain a bit of traction on social media. Before you officially open for business, you need to create a steller…
If you want to grow your business, it’s essential to generate leads that have a high potential of converting. Unfortunately, this is easier said than done. A sales-qualified lead refers to someone who your sales and marketing team has researched…
Building a team on your own isn’t an easy task. It’s easy to waste a lot of time and money trying to find the right people for the job. That’s where outsourcing comes into play. The outsourcing industry has grown…
Fast times are ahead: you and your marketing team have come up with a marketing strategy that’s about to take the world by storm. It’s all coming together! The branding is spot-on, the advertisements could sell ice to Eskimos, and…
Some marketers use email marketing like fly fishing. They cast their lure into the flowing river of internet traffic. When someone bites, they reel them in. But they do nothing with that subscriber. They languish in the marketer’s icebox. The better…
