Many people consider free traffic from Google and other search engines the “holy grail” of traffic. The price might be right for free traffic but that doesn’t mean you should ignore paid traffic. Even a failed campaign could give you…
97% of customers use online reviews to scope out local businesses. What people are saying — and if they’re saying anything at all — can have a profound impact on your business. Your best bet is to go straight to…
As technology changes and progresses, the way business and industries need to market themselves changes too. As more people get their news and information online, traditional marketing tactics have been turned upside down and digital marketing has taken center stage.…
What types of content do you most often share on your social networks? Chances are good that a lot of it is visual in nature. In fact, visual content is 40 times more likely than other types to be shared.…
In 2019, we can communicate with colleagues, coworkers, employees, superiors, and clients anywhere in the world at lightning speed. Remote work is not only popular, but necessary. In fact, it can even save a business thousands of dollars a year.…
SEO spending has increased over the last few years and is likely to reach $80 billion by the year 2020. Have you been spending more money on SEO? Have you been considering moving beyond SEO basics like keyword optimization and writing…
Welcome to the new-age debate: digital marketing vs traditional marketing. Businesses on either side of the spectrum argue that their method is the best one. Many statistics prove each side is right. Perhaps it’s due to the fact that no business…
There are a lot of ins and outs to navigate when it comes to today’s ever-expanding digital marketplace. Businesses of all industries have learned to make the most of their growing online consumer bases. As a responsible business owner, you…
You’re a business with an international customer base. You want to have a website that works for different target markets. It should be accessible across different cultures and needs. Then you need international SEO. Having the right global SEO and…