As consumers, we can tell when companies are marketing at us. Beyond billboards and flyers, we can recognize the digital ads on our social media feed and jargon-filled messaging. As a business, there’s an easier way to reach your customers. Instead…
Nowadays, people head online to search for what they need, when they need it. More companies are leveraging these opportunities by using digital marketing and advertising strategies, including PPC. PPC, or pay-per-click, works exactly as it sounds: you pay when…
The importance of local SEO can be best understood by thinking of your experience as a user. How many times have you needed a product or service and conducted a “product near me” search? Maybe you’re hungry or you need…
Do you keep hearing about SEO digital marketing? This stands for “Search Engine Optimization” marketing. Since everything is on the internet nowadays, your ability to be discovered by users online can make or break your business. Despite this, under one-third of small…
Have you been pouring hours and a steady flow of cash into SEO? That’s a good start but how do you know you’re getting closer to your goals? Is your SEO campaign helping you increase traffic, leads, and profits? You…
Did you see a recent drop in rankings? Do you find that no matter what you do, you can’t seem to get your site on the first page of Google? Google’s algorithm is a bit of a mystery. They make…
Last year, 41% of businesses invested at least $500,000 in digital marketing. This number may seem ridiculous, especially for small organizations. That’s why many people now rely on a freelance digital marketer to cut advertising costs. This is a…
Consumer spending has risen significantly over the last three years and is showing no sign of slowing down. What does that mean for your sales team? It means that there is ample opportunity in today’s market that you can cash…
If you’re a contractor interested in digital marketing, chances are you’ve heard the term SEO thrown around. SEO, or search engine optimization, is a vital part of any digital marketing campaign. The organic leads which come in through the proper…
SEO has been known to make or break a business. One day, you’re getting a lot of traffic from search engines. The next day, an algorithm change hits and you drop a few places. That shift can dramatically alter a business.…
