Having trouble deciding between Yelp vs Google reviews to bring in the customers? Sustaining a business isn’t easy. People will check your business out of curiosity in the beginning, but there’s no guarantee they’ll come back for more. There are…
Marketing your business is no easy task. There are so many different avenues and investments to explore that picking a strategy for your company can quickly become overwhelming. Yet there’s a reason why businesses around the globe have spent an…
Did you know 99 percent of consumers check their email at least once per day? If you’re not sending them emails about your latest ads and offers, you’re missing out. Of course, just sending an email doesn’t mean you’re going…
In the modern-day, the Internet is pretty much the primary marketing strategy that matters. Gone are the days when one could purchase a few billboards, put up a few signs, and call it a day for the marketing department. These…
Wondering how to get to the top of Google in your niche? You’re in the right place. Moving up the search engines helps improve your business’s visibility, and can mean more money and authority for your website. In this short…
More than 81% of American adults have smartphones. The increasing use of smartphones has influenced the nature of social and business interactions. Companies are seeking to have an online presence to connect with more potential customers. A construction business has…
Loyalty. A simple word, but a complicated concept. We hear it all the time within the context of friendships and filial relationships. But with marketing? Loyalty is very much a less common phrase. That doesn’t make sense, however. If sports…
Are you interested in getting new customers for your business? Unfortunately, you can’t rely on the old ways of doing things anymore. You need to move part of your advertising efforts online. The importance of digital marketing today can’t be…
Creating the perfect marketing strategy takes a lot of thought. Effective marketing hinges on knowing your audience. If you understand their wants and needs, then you can craft a marketing campaign that’ll appeal to the largest group of people. It’s…
You’d be doing your business a disservice if you haven’t conducted a market research survey. Surveys are one of the best ways to figure out what consumers want from your company. Without them, companies are left trying to guess what…
