It’s hard to gain traction with traditional advertising methods these days. It’s expensive and hard to find the people you’re looking for. This trend is why businesses are moving their marketing dollars online. Digital marketing is more significant than it…
In 2020, there are a plethora of challenges that marketers face. Economies and markets are more crowded than ever. The low barrier to entry afforded by technological advancements means that you are now in a tooth-and-nail fight with your rivals…
If you tend to stay abreast of technology headlines, then there’s no doubt that you’ve seen many articles discussing the rise of technologies like artificial intelligence. Right now, the technical world is obsessed with the idea of leveraging AI tech…
What’s one of the most expensive parts of running a business? If you’re a business owner, you might say that for you, the most expensive part is paying your employees. Or producing the product or service that you give to your…
In the digital age, businesses of all sizes can no longer afford to ignore the importance of good graphic design. Research has shown that a full 94% of customers will immediately leave a website with bad graphic design. Meanwhile, more…
Mobile devices are now responsible for 70 percent of US digital media time. The mobile-first future that many pundits have touted is firmly in place, and your marketing needs to adapt to this reality. Since the scope for mobile marketing…
For most, the website is the first impression of a business or business professional. As the world becomes more and more mobilized that will become more and more true. So the importance of strong web design cannot be understated. Most…
90% of adults in the U.S. use the internet. If your business isn’t taking advantage of getting the word out about what you do online, you’re missing out on thousands of potential customers. Learning digital marketing tactics to generate more leads…
Have you ever considered a direct mail campaign to promote your business? You may have moved onto something else because you automatically thought the direct mail advertising costs are too much for your budget. Direct mail has been proven time…
Around 83% of small business owners attribute their success to digital marketing. As technology grows more and more popular each year, taking your marketing strategies online is a crucial way to stand out. If you’re still relying on newspapers, going door to door,…
