In this era of COVID-19, do you have a clear strategic goal for what you want to achieve in terms of gaining new customers? How about ways you intend to build deeper relationships with your existing customers? All of this…
Facebook needs no introduction. Unless you’ve been living in a cave for the last decade, you already know what it’s all about! This behemoth of the internet was founded in 2004, but very quickly became a pillar of peoples’ daily…
In 2020, over 3.8 billion people use social media. This means that your target audience is somewhere on the internet and your company just needs to figure out the best ways to reach them. Promoting and growing your business can be…
With much of today’s activities taking place online, it’s always good to know what are the elements of a good website. Customers don’t like wasting time on websites that are slow and hard to navigate. Effective website designs can help…
SEO. SEM. SERPs. PPC. What do these buzzwords mean and why are they important when it comes to ranking your site on Google? Search Engine Marketing (SEO) and Search Engine Marketing (SEM) are two different approaches that achieve the same goal. One…
Do you want to send customized customer newsletters? Do you need an easier way to manage your client lists? If so, then Mailchimp could be the perfect solution. But what is Mailchimp used for? It lets your business connect to your…
Are you wondering if a mobile-friendly website is a necessity for your company? With 96% of Americans owning a cellphone and 81% owning smartphones, mobile searches are a way of life. Updating your website to a responsive design helps you…
Many small businesses reduce their marketing spend during times of crisis. Physical stores see a massive drop in foot traffic and sales plummet. But what about online stores? Should you reduce your digital marketing spend? Is SEO worth it for…
As the world moves toward digital, businesses are starting to grasp the importance of building an online presence. With billions of sites to compete with, however, getting noticed is getting harder. That’s why implementing a successful SEO strategy is essential.…
Many small businesses will utilize WordPress when creating and developing a website for their business. In fact, WordPress is the source behind one-third of the top 10 million sites according to their blog. WordPress can be a great tool to use…