It takes between five and seven impressions for a company to produce a smidge of brand awareness. Consistency and repetition are key. Meanwhile, it only takes 10 seconds for someone to form an impression of your brand. Without a strong…
Are you glad that 2020 is over? What will 2021 bring? No one can say for sure, but in the world of SEO, you can be certain that Google will roll out core updates during the year. We already know…
As a business owner, you know your marketing plan and strategy are essential. An effective business marketing plan can give you milestones to shoot for and a strategy to reach them. You will know what you need to do and…
Nearly 70% of marketing leaders point to customer experience as to why their companies are besting the completion. And many of these same executives are courting an approach dubbed “experiential marketing.” Or how to merge the digital experience with real-world environs.…
More and more of us are working remotely—over 40% of the US workforce is now working from home. We’ve all gotten used to Zoom calls and working in pajamas, but what does the increase in remote work mean for conferences…
Did you know that Google processes over 3.5 billion searches every single day? If you have a business the goal is for people to find your virtual storefront when they are performing a search online. This is why you want to…
There are about 2 billion people who use YouTube on a regular basis. These people account for about one-third of all Internet users. With this in mind, you shouldn’t have too much trouble figuring out how to get more YouTube…
In 2020, readers were spending 24 percent longer reading the newspaper than in recent years. Maybe you want to reach a local audience or a readership demographic that you know embraces the written word. If you work in public relations…
Have you ever considered hiring a marketing agency for your business? Part of any company’s business strategy should be to outsource its marketing responsibilities. A digital marketing agency will prepare a strategy to improve your brand’s online presence. The marketing…
What’s the single most important ingredient to running a successful marketing campaign? Big budgets? Audience insights? Effective targeting? Testing and analytics? Well, yes, yep, uh-huh, and yes again. Each aforementioned factor plays a key role. But none of them hit…
