This past year has highlighted many unique challenges in the workforce. From inclusive hiring to adapting business and sick leave policies, companies needed to find helpful solutions. Having a solid HR department allows you to address these ever-changing concerns and…
To make it in the business world, people need to know you exist. And a great way to build awareness in your target market is through press releases. A press release is an official statement delivered to the news that provides…
If you’re a business owner, you know how challenging it can be to stand out from the competition. 50% of all businesses never quite figure out how to do that, and because of that, fail within their first five years.…
Did you know that a whopping 96% of small businesses say that they use social media as a part of their overall marketing tactics? We know that social media is usually a must for any comprehensive marketing strategy, and we…
In 2019, 64% of small businesses reported using social media in their marketing strategy. Search engine optimization (SEO) is a close cousin of social media marketing, but it’s a separate tool. SEO is the process of improving visibility in search engine…
Too many industries ignore the importance of a good digital marketing strategy. One of those industries is the automotive industry. Are you the owner or marketer for a car dealership that needs a boost? Learning how to use SEO for…
Did your website disappear into Google, never to be found again? There are several reasons why your site went from hero to zero. Sometimes the problem is minor, like not submitting your XML sitemap to Google’s Search Console. Other times,…
With so many acronyms related to online companies who want your marketing dollars, how can anyone hope to keep up? Understanding the difference between search engine optimization (SEO) and social media optimization (SMO) could change how you plan your budget.…
Getting a handle on what your digital marketing budget should be is the first step to getting yourself out there online. It might be difficult to figure out what your digital marketing cost will be, but we’re going to give…
