Are you starting to feel overloaded by all the work you have to do on your content marketing strategy?
Creating a strong marketing strategy is vital to growing both your online and your physical business. SEO, PPC, web design, emails, social media, and blogging are all areas that need attention. However, it can be hard to keep up with all of these demands.
Luckily, you don’t have to tackle every aspect of content marketing on your own. If you’re looking to take some of the workload off your shoulders so you have more time to focus on your business, then you should hire a ghostwriter for your blog.
A ghostwriter is a third-party writer who is hired to write content that will appeal to your target market.
Even though the ghostwriter creates the work, you (the site owner) get to take full credit for all of the work and own all legal rights associated with the content.
Basically, they do the work, but you get to sign your name at the bottom of the article.
But isn’t hiring an outside person kind of risky? After all, who knows my business better than myself? I’m the expert, so shouldn’t I be the one sharing information?
These concerns certainly are valid. However, choosing to hire a ghostwriter may be one of the best business decisions you make.
This guide will tell you everything you need to know about ghostwriters and the many benefits of hiring one.
Blogging is Essential
Before we delve too deeply into why you should hire a ghostwriter, we first need to stress how important blogging is.
Because right now you may be thinking that whipping up a couple blog posts on your own every week is no big deal. It doesn’t take much time or effort, so why outsource it?
Well, the truth is, your blog posts shouldn’t be easy whip up. You should be putting a ton of effort and careful consideration into each post you craft.
And why exactly?
Because blogging is one of the most important aspects of content marketing. It can improve your SEO, drive more traffic to your site, help establish yourself as an industry expert, and help develop brand awareness.
In fact, companies that blog get 97 percent more inbound links than companies that don’t.
But, in order for all this to happen, you need to be blogging consistently. Not only that, you also need to be churning out quality blog posts that are interesting, engaging, and well-written.
It sounds like this would be an easy enough task to do once a week. But generating topic ideas, conducting research, drafting posts, and proofreading and editing can take up a huge amount of time.
And let’s not forget, even if you do have the time and the subject expertise, that doesn’t necessarily mean you have the writing chops to get the job done.
Therefore, it should be at the top of your priority list to hire a ghostwriter.
Save Money
One of the biggest reasons people hesitate to hire a ghostwriter is because of money.
After all, why pay for a blog post when you can write your own for free?
If this is your mindset, then you’re not looking at the big picture. While yes, a ghostwriter does come with upfront costs, you’ll be saving and likely gaining tons of money by investing in these professionally written posts.
High-quality blog posts can garner thousands, even millions of views. Garnering a large number of viewers can generate ad revenue, boost your search rankings, and drive more traffic to your landing pages that sell products and services.
Also, remember that ghostwriters work as contractors, not full-time employees. This means you don’t have to worry about benefits, PTO, or other overhead costs that come with hiring a full-time staff writer. This alone can save you tremendous amounts of time and money.
Low Risk
It may seem like a risky move to go all in on one person for your blogging needs.
But actually, the risks are pretty low when you hire a ghostwriter.
First of all, most ghostwriters have extensive writing portfolios that they’re eager to share. It won’t take long for you to weed out the ones who don’t match your style or your needs.
Also, ghostwriters are used to getting one-time writing assignments. While many would prefer to enter into a long-term contract, don’t hesitate to ask them to write one trial article or to hire them for a short-trial period before making a decision.
This isn’t at all unusual. In fact, many ghostwriters prefer a trial-period to make sure both parties make a good fit for one another.
Professionally Written Work
Many people hesitate to hire a ghostwriter because they worry they won’t have the necessary level of expertise to write in-depth articles. They think that there’s no way a writer can have the same amount of knowledge as they do about their industry.
But, just because you’re an expert in your industry doesn’t mean you’re an expert writer. Sure, you may know the basics about grammar, punctuation, and style. But this doesn’t mean you know the ins-and-outs of producing high-quality content.
Ghostwriters, on the other hand, are experts at producing high-quality, professional content on a consistent basis. They will always conduct extensive research before even starting to write. They’ll likely even ask you for some insight as well.
And actually, while there are many generalized ghostwriters, many choose a specific ghostwriting niche.
Niche ghostwriters already come with extensive experience writing about your particular industry. In fact, many even have experience working in your particular industry before they started ghostwriting.
Also, even though many are capable of doing their own proofreading, a lot of ghostwriters also hire proofreaders and editors to double-check their work.
And of course, if a draft isn’t up to par, you can always send it back to your ghostwriter to fix any mistakes.
Due to their high level of expertise and their professional writing skills, ghostwriters can help portray you as the industry expert that you are.
Quick Turn Around
When you hire a ghostwriter, their sole job is to produce content for your clients.
Unlike you, they don’t have to worry about any of the other aspects that come with running a website or managing a business. Because of this, they are able to quickly produce the content you need.
Quick production is extremely important in blogging. Even though you may be capable of producing a 1,000-word post, you need to realize that you are always going to be under a huge time crunch to do so.
In fact, businesses that blog 20 times per month get 5 times more traffic than businesses who blog 4 times or less per month.
When you hire a ghostwriter, you can rely on someone who will get your blog posts out on a consistent basis, allowing you to focus on other things.
Power of SEO
Blogging is an extremely unique form of writing.
It has its own style guidelines that are quite different from academic writing, magazine articles, newspaper articles, short stories, novels, and other works of fiction.
This is because blogs are written to perform well on search engine rankings. And in order to perform well, bloggers need to employ a number of SEO (Search Engine Optimisation) tactics.
These tactics include:
- Writing in short, easy-to-read paragraphs
- Inserting keywords (words and phrases a user will likely type into a search engine) in the right places
- Writing in a conversational tone that will engage readers
- Writing catchy headlines to entice readers
- Inserting graphics and visuals to break up the paragraphs
- Creating a call-to-action at the end of the blog post that entices the reader to continue exploring your site or purchase your product or service
Implementing all these tactics will help your blog post rank higher in the search engines.
And luckily, when you hire a ghostwriter, you don’t have to worry about explaining all of these SEO tactics to them (or even understanding them yourself). Most ghostwriters are extremely knowledgeable about SEO and how it works.
They will study your brand to figure out the right tone of voice to use with your audience. They know how to place keywords and phrases into blog posts without making them sound awkward or forced. And they will know how to entice your readers to stay on your site.
Unique Relationship
Your relationship with your ghostwriter can be very simple: You ask them to write a blog post on a given topic. Then, they write the post and once you’ve approved it, you give them another topic.
However, ghostwriters aren’t just here to work for you, they’re here to work with you. Seeing your business do well means more work for them and hopefully a killer testimonial from you. When your business succeeds, they succeed.
Therefore, ghostwriters can serve as a fresh pair of eyes that can tell you what is and what isn’t working when it comes to your website’s content. They can provide new insights that make your blog more relatable to a new group of people. They can help figure out ways to keep your blog relevant and tie it into recent events. They can even help you figure out how to partner your blog with another blog to help more viewers.
Plus, ghostwriters can help you with a lot more than just blog posts. Many ghostwriters are also comfortable producing content for social media, email campaigns, and landing pages.
Research
Conducting research can be a huge pain.
However, it is extremely necessary in order to produce blog posts that are both interesting and accurate.
Luckily, when you hire a ghostwriter, all of the research is done for you. Ghostwriters are used to conducting research on complex topics in a short amount of time.
Also, ghostwriters often have various resources for research that you may not be aware of. They know that not all the information they need will be on the first page of Google’s search results.
Because of this, you can count on blog posts that are information-rich and different from your competitors.
Easily Adaptable
Ghostwriters are used to working with a wide range of clients with a wide range of needs.
While they certainly take pride in the work they produce, they also know that their job is to work within your parameters. Whether it’s general tone, blog post length, or topic ideas, a good ghostwriter knows their job is to follow your lead. They won’t pressure you for more creative freedom and they know to only offer their input when asked.
With that being said, keep in mind what we discussed earlier. Many ghostwriters can offer unique insight about your blog, so don’t be afraid to ask them for some extra input!
Predictable Costs
Paying for marketing services can get complicated. A lot of marketing companies come with confusing packages and hidden price points.
Luckily, when you hire a ghostwriter, you don’t have to worry about any confusing or hidden fees. Ghostwriters either charge per word (you control the word count) or per assignment. Some do charge per hour, but you can always ask them average turnaround time.
Plus, like we said earlier, there are no rules when it comes to contract length. You can hire your ghostwriter for as long or as short of a period as you want.
You can even hire multiple ghostwriters so you never have to worry about inconsistent production rates.
And, most ghostwriters are content with Paypal or other easy web-based payment options.
Focus on Your Main Job
When you hire a ghostwriter to produce your site’s content, you’re giving yourself more time to focus on the most important aspects of running your business.
Instead of wasting countless hours drumming up article ideas, conducting research, and ruthlessly editing, you can contract out the work instead.
You will be spending some extra money. But this extra money will result in high-quality content, more site traffic, and a more cost-effective use of everyone’s time.
Why Hire a Ghostwriter: Wrap Up
We hope this article gets you excited about hiring a ghostwriter for your blog posts.
When you hire a ghostwriter, you hire a professional who is excited to help take your business to the next level.
However, while quality blog posts are essential to your site’s growth, they’re not the only thing you should be focusing on.
SEO plays a huge role in every part of your site. Be sure to check out our most popular SEO articles to get a better understanding of how to improve your site.