Did you know that as many as 46% of Google searches are local?
Every day, people in your area are searching for businesses just like yours. This means you need to get ahead of the competition to get a piece of the pie.
But, local SEO can vary slightly from regular SEO. So, to start landing new customers, you need a killer local SEO strategy that works.
Fortunately, it’s a lot easier than you may think.
This article will share three elements of a strong, local SEO strategy that you need to adopt.
Read on for more information.
1. Create a Google My Business Page
Getting to the number one spot on Google is every SEO manager’s dream. That’s because, if you can occupy it, your click-through rate should skyrocket.
But of course, landing the number one spot on Google is a challenging task- or at least it was.
There’s a simple way of showing up first in search results for local searches, and it’s called Google My Business.
If you were to type a local search term into Google right now, you should see the top three Google My Business results. They’ll show the business name, address, opening hours, and ratings. Google places these above the top organic search results.
Creating a Google My Business page is free and easy to set up. Just make sure you include the following:
- Business Name
- Address
- Opening Hours
- Services Provided
- Relevant Photo’s
- Updates
The more details you can provide, the more chance you have of landing the number one spot.
2. Join Local Directories
A local directory is a website where you can find local businesses. It may be hard to believe but, large amounts of people still use local directories.
So, you must submit your business information to as many in your local area.
The other benefit to them is they can help with your backlinking strategy. Backlinking is where you try to get websites to link back to yours. This shows Google that your site is relevant and has useful information.
Ideally, you want backlinks from websites that have high domain authority. Thankfully, many local directories tick this box, so it can help boost you up the rankings.
3. Encourage Customers to Leave Reviews
Obtaining quality customer reviews should definitely be on your local SEO checklist.
More and more people will decide where to shop based on reviews they read online. So, you must have as many positive reviews as possible.
To encourage customers to leave them, mention them in your email marketing campaigns. Include a link they can click to write a review instantly.
What to Include In Your Local SEO Strategy?
Thanks for reading our guide, we hope you’ve enjoyed it.
As you can see, there are many strategies you can use to boost your local SEO strategy. We strongly suggest implementing everything we have suggested so you can see better results.
Finally, check out our blog for more useful SEO tips.