Are you wanting to boost your sales? Then turn to creative product photography as a marketing and sales solution. You’ll be able to show off your products with a level of polish that elevates you above the competition.
Keep reading to learn about 7 creative product photography ideas that will help you sell out quickly!
1. Show How Your Product Can Be Used
If you can demonstrate how your product works through a well-composed photograph, you’ll help consumers see why they need it. If your product is a stylish lamp, show how well it illuminates a space by sitting it on a desk in a darkened room. Anyone viewing the photograph will be able to see how the lamp could help their workspace.
To showcase sports equipment, show it in use on the court or at the ballpark. For cooking utensils, show someone using the pair of tongs or tea kettle in the kitchen. You’ll build more understanding of the product’s potential, and you’ll help a potential buyer see how the product could benefit them.
2. Zoom In Closer for a Macro Shot
To focus a buyer’s attention on the details and beauty of your product, use a macro shot. Macro shots are images that zoom in for a close-up. These types of photographs have a sense of drama since they can make smaller items seem huge.
This approach to creative product photography techniques is particularly effective if your product is smaller in scale. It also works well if your packaging features impressive details or important information. You’ll need to spend some time mastering this technique to do it justice.
The big advantage of using a macro shot is that it offers a lot of clarity and focus. Potential buyers can’t help but look at a macro shot because of how stunning it is! So if you’re trying to grab someone’s attention, this is a great way to go.
3. Try a Freeze Frame Photo
With freeze-frame photos, you can capture the action as it’s happening. If your product is a fizzy beverage, you can capture it at the moment an ice cube plunges into the drink. The splashes of liquid flying into the air will look stunning when they’re captured in a photograph.
Freeze-frame photos show movement and beauty — and an impressive command of photographic skill. As a result, these photos can be challenging to pull off without practice or experience.
For the best results, you may be better off turning to a professional photographer. Jose Soriano Photography can provide a skilled and creative approach to photography — including freeze-frame photos — that will let your product shine.
4. Build a Scene Around Your Product
Product photography techniques also include building scenes around your product. While it can be effective to isolate a product for some product promotions, sometimes it’s better to create an implied narrative. In these instances, you can create more visual interest by situation your product in an inviting environment.
By building scenes around your product, you can show where your product fits best — or the optimal place to enjoy it. For a luxurious blanket, use your photograph to highlight the soothing bedroom scene around it. For an adult beverage, showcase the relaxing beach scene where someone would want to enjoy this drink.
5. Play with Props
When it comes to creative product photography in studio settings, embrace the idea of using props in your shoot. Product photography props can add theatrical flair and even a little humor to your photographs. And all you need are a few items to make these photos happen.
When you’re using props, aim to stage your objects against a cleaner background. You can use a simple backdrop and some focused lighting to highlight the featured objects. Consider overlapping and stacking things as if you’re creating a still-life setting!
If your product is a salad dressing, surround it with some fresh vegetables in bold colors. Or if your product is a package of coffee beans, let some spill out of the bag — or place some fun mugs on either side of the bag. You’ll create a sharp image that draws attention to both your product and what can be done with it.
6. Creative Product Photography Can Involve Editing
When you snap a photo, the work doesn’t necessarily end there. Embrace photo editing software to step up your game and introduce new techniques to your work. You can place your photograph in an unexpected place or fuse multiple photographs together.
What if you cut your product away from its background and set it against a snowy mountain scene? Or you might try a style inspired by Surrealism that creates an otherworldly environment. With photo editing software, you can amp up the contrast, stitch images together, or use exciting filters to create something completely unexpected.
7. Show Related Products
Another great tip? Showcase other products alongside the main subject of your photograph. By doing this, you can inform viewers that you offer a product line that’s worth checking out.
You can assemble a grouping of products against a clean background for a classic, sharp image. To spice things up, consider focusing on your primary product and blurring the other ones placed around it. This approach is great if you’re introducing a new product in a sequence of other flavors, styles, or colors.
Get Creative with Your Product Photography
Creative product photography is the key to elevating your product above its competition. You’ll be able to create memorable visuals that are anything but bland and predictable. With some well-chosen props and crisp colors, your photos will stand out and entice viewers to learn more.
For more helpful tips on how to build your brand and business, check back for new and informative articles!