If you’re a small business owner, then you know how important SEO is.
Search engine optimization is one of the primary ways that small companies like yours find new customers these days. What used to be done completely through radio ads, TV spots, print advertisements, and good old fashioned word of mouth is all done online.
It’s hard to stand out from the crowd when you’re online, which is why you need good SEO. Now that we spend most of our time using smartphones, companies are starting to use mobile SEO more prominently. In this post, we’re going to tell you 5 reasons why you should be using mobile SEO to boost your brand, sales, and online profile.
1. Use Mobile SEO for Local Search
Because we have our phones with us all the time, location-based searches are more prominent than ever. When someone’s looking to buy a used truck, they’ll simply type in “buying a used truck near me” and in seconds, they’re given dozens of options.
If you’ve worked on your mobile SEO – you’ve filled out your Google My Business page, created a speedy and attractive mobile site, and optimized your ratings – then you’ll appear in searches like this. It’s become increasingly crucial for companies to succeed in this regard.
2. The Stats Tell Us
Stats tell us that mobile search has actually eclipsed desktop search over the last few years. More people using their phones to Google things, read articles and find new businesses to try out.
The numbers alone dictate where you should be placing your advertising resources. Mobile SEO is one of the cheapest, yet most effective, ways to appeal to new customers.
3. Mobile-Friendly Websites Win
If you don’t have a mobile-friendly website in 2020, then you’re putting your SEO strategy on the line. User experience dictates a good portion of your mobile SEO strategy, so you need to make sure that your website is compatible with every type of device on the market.
In terms of SEO, your mobile-friendly website will help you rise up the rankings. When you neglect things like screen size adjustments and mobile page speed, then Google’s algorithm will bump you for a better-designed site.
4. All-Encompassing Digital Marketing Strategy
A well thought out digital marketing strategy is important for any small business, but you can’t have that without considering local and mobile SEO. Every aspect of your digital marketing strategy should work in conjunction, no matter if it’s appealing to mobile searches or boosting your brand with Instagram.
Leaving mobile SEO out of the equation will leave a gaping hole in your digital marketing strategy, one that nothing else can fill.
Boost Your Mobile SEO ASAP
It’s clear that you have to use mobile SEO in order for your business to survive in a competitive world. Get to work by optimizing your mobile site, making sure your listings are accurate, and employing a mobile ad campaign.
To learn more about mobile SEO and other important aspects of running a small business, come back and visit our blog again.