All around the world, people of all ages spend hours a day on social media. In fact, Facebook alone has over 2 billion users!
Social media got its start in the early 2000s and has since grown to become one of the most powerful mediums on the internet. It’s gone from a place that enables its users to catch up with faraway friends to a central hub for news, politics, and countless businesses (and the friends are still there!).
Having a strong social media presence for your business has never been more important. But it’s easy to take a wrong turn if you don’t know where to start. To help you avoid a misstep, we’ve compiled a list of the 6 best social media tips for business owners.
Once you include these tips to promote your business on social media into your strategy, you’ll be reaching new markets, building popularity, and gaining sales in no time!
1. Pick Your Platforms
There are nine main social media platforms on the web at this moment. These are Facebook, Twitter, YouTube, LinkedIn, Instagram, Snapchat, Pinterest, Reddit, and Tiktok. Because the internet evolves so quickly, a new one pops up every now and then, but these are the most popular.
And while you certainly can create an account for your business on each, some of them may not be worth your time. For example, if you’re trying to reach an older audience, creating a Tiktok might be a waste of your efforts. If you have nothing to offer in terms of long-form video content, don’t worry about a YouTube channel.
When in doubt, create a Twitter, Instagram, and Facebook. These are the best places to start, as Instagram will give you a space to advertise your products, Twitter allows you to build a relationship with your audience, and Facebook offers a mix of both.
2. Commit to Your Chosen Platforms
Another reason you should pick a few social media platforms rather than attempting to post on them all is that each one takes quite a bit of commitment when building a successful account. You could very well be looking at months of hard work and consistent posting before you see the results you’re looking for.
It’s well worth it in the long run but you’ll need passion and dedication to find success. For each platform, you need to find out what times yield the best results with your audience, what types of posts they like the most, and which hashtags bring the most eyes.
Tools such as Instagram engagement groups can help you grow faster, but don’t get discouraged if you aren’t where you want to be after a month or two of posting.
3. Show Plenty of Personality
The fast-food chain Wendy’s has almost 4 million followers on Twitter. This is in part due to the fact that they’re a popular restaurant but is also largely thanks to the personality they’ve created behind the brand.
With social media, the last thing you want to be is dry and matter of fact. Throw as much personality as you can (as long as it fits your brand) into your platforms. This will not only catch users’ attention but will also endear people to you, as they’ll come to associate your brand with the fun voice that comes along with it.
That said, it’s crucial that the voice you use is authentically yours – or your social media manager’s. If you’re inauthentic, people will pick up on it. The best thing you can do for your brand is to be yourself and connect with your audience by doing so.
4. Converse with Your Audience
Social media is a fantastic tool for businesses because it allows you to interact with your customers directly. Take advantage of that ability!
Your social media platforms should be at least in part an online customer service desk. Stay engaged with your audience, learn what they like, and dislike, and use the information to better your brand. You can also keep up to date with what your competitors’ audiences are saying about them for the same purpose.
You never have to wonder what your audience is looking for or what questions they might have – you can ask them yourself!
5. Share the Love
A great way to build your brand is by building up your audience. Make them feel noticed and appreciated by liking and sharing their posts, especially if they’re talking about you!
Your audience wants to feel that they have a personal relationship with your brand. By interacting with them as much as possible and thanking them for their support through recognizing their posts, you’ll build loyalty with your existing audience and increase the chances of expanding it.
6. Post Consistently
The single most important thing you can do on social media is to post consistently. If you don’t, it won’t matter if you have the best product, the friendliest voice, or the most entertaining posts.
The engines behind these platforms promote those who post often. Add posting to your social media platforms to your list of daily to-dos and never forget to check it off!
Use These Social Media Tips for Business Owners to Get Your Name to Millions
If you’re just getting started with social media, it can feel overwhelming. But in today’s society, social media is the key to promoting and growing your brand. In most niches, in fact, you can’t hope to get anywhere fast without it.
That’s why using these social media tips for business owners is so important! By implementing these tips into your strategy, you’ll be posting like a pro in no time!
Looking for more social media tips and tricks for small businesses? Be sure to check out our blog!