Do you want to bring your Shopify store to the front of the search results pages? Are you looking for ways to improve your SEO on Shopify? If you do/are, a big step you can take is to optimize your Shopify SEO.
In 2017, Shopify ran more than 500,000 businesses in 175 countries. The offers available on the e-commerce platform are the top reasons for its popularity. Offers include the many themes, security, and the top-notch SAAS (Software as a Service) system.
It comes as no surprise that many online stores use Shopify to power their websites. We’re here to help you understand what Shopify SEO is and how you use it to your advantage. Keep reading to learn more.
1. What Is Shopify SEO?
Before we jump into SEO optimization on Shopify, let’s talk about SEO for a hot minute. If you want to look for something online, you’ll often use a search engine to look it up. Search engines like Google have an algorithm that creates a ranked list of search results.
For example, you have an e-commerce website and you’re selling the product a user is looking for. You want your website to appear first on the search results page. Using SEO or search engine optimization is how you get to the top.
SEO for Shopify is an optimization tool that is specific to the e-commerce platform. Shopify has tons of ways that make SEO easy to manage. Read on below for how you can use this ease of access to your advantage.
2. Improve SEO for Shopify
There are tons of things you can do to optimize your Shopify SEO to ensure your website shows up at the top of the search page. Some essential steps include keyword research, proper page editing, and using clean URLs.
When you’re writing content for your page, make sure it’s engaging. Content marketing does more than entertain your consumers. It’s also a great way to build rapport with them.
Optimize your product pages with the many available page elements. Use keywords in your title tags, meta descriptions, and more. For more tips on optimizing your Shopify SEO, check out Shopify partner Stryde.
3. Tips for Optimizing Shopify SEO
Shopify has tools that help you boost your site’s rankings. One of the best Shopify SEO tools is Smart SEO. This helps cut down on the time you spend on optimization.
Yoast SEO is another top SEO tool for all kinds of e-commerce websites. Another helpful Shopify SEO app is Plugin SEO. It checks your shop and sends you alerts on target issues via email.
If you want to optimize SEO features in Shopify, don’t forget to edit the alt text for images. Also make sure to edit the URLs for blog posts, product pages, and categories.
Improve Your E-commerce Store’s Ranking
Whether you’re a small, medium, or large business owner, you’ll profit when you know about Shopify SEO. Take the time to learn and master SEO for Shopify. As time passes, you will begin to understand how important SEO is to your e-commerce website.
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