By 2021, as much as 17% of commerce is expected to be done online. With the internet playing such a huge role in business, it pays to have an attractive website.
There are many ways to spruce up your website, but one of the best is to add a blog. What is it about a blog that makes it so valuable?
A company blog provides a lot of benefits, and bring in a lot more traffic to your website. We’ll talk more about some of these benefits in the paragraphs below.
1. Search Engine Optimization
Search engine optimization is a term that refers to where and how often your website will show up on a search engine. Search engine optimization, often abbreviated as SEO, is a practice that helps a website more likely to show up on search engine results.
A company blog helps with this, because not only does it create new parts of your website for a search engine to link to, but the blog contains different keywords and information on different topics. This means that a search engine has more topics to consult your website about.
2. Social Media Opportunities
Let’s face it, nobody’s going to post a link to a website on digital marketing, but they might link to an article on a digital marketing blog. Social media can then work like a form of advertising.
Somebody reads an article and links to it, then their friends and followers see it, and a few of them check out the website. There’s a chance of this happening with each article you post to the blog, so the more entries you have, the more likely you are to attract customers.
It should be noted that there are over 200 million social media users in the United States alone. That’s way too big of a market to ignore.
3. Customer Service
A business runs on its customer service, and a blog is a great way to help increase yours. A blog with a comment section will allow your readers to post opinions, questions, and concerns, which you can then respond to.
No relationship, whether professional or personal, works if either party feels like they’re not being listened to. Responding to comments is a great way to let customers know you care.
It’ll help you retain your existing customers and attract new ones as well. Your customers may even have some ideas about how to improve your business. Sometimes, the best thing you can do is ask people what they want and find a way to give it to them.
Why You Should Start a Company Blog
A company blog can help you in a lot of different ways. We’ve outlined a few of them above. What it all boils down to is figuring out how to make the company more interesting and responsive to existing and prospectivve customers. Making it easier to find is helpful as well.
If you want to know more about SEO, what it is, and how to do it, please visit our site. We have a lot of great resources that can make you a pro in no time.