It’s not every day someone decides to buy a new couch or mattress.
These are typically items that last a long time and get replaced as needed. But, when the time does come, you need to ensure potential customers are coming to your with their furniture needs.
The best way to do this is with the help of effective furniture marketing.
Here are five things you can do to improve your campaign.
1. Have an Awesome Website
If you have an outdated website (or don’t have one at all) this should be at the top of your list.
A powerful website helps furniture shoppers find you with ease thanks to the help of SEO tools. These include:
- Industry and branded keywords
- Mobile optimization
- Local optimization
- Blogging and link building
Such tactics help expand your online reach. They get you in front of a wider audience, which in turn leads to more sales.
2. Start an Email Campaign
As you’re building your landing pages with SEO strategies in mind, be sure to include a call-to-action.
Some furniture marketers like to be direct about their special offers and new inventory. Others use a CTA to have users opt-in to an email campaign.
For example, while it is effective to place an ad for an Ojai Memory Foam Mattress on your website, it is more personal to email someone about it.
Email campaigns help you establish a relationship long after a user has left your site. They keep you relevant in the mind of the consumer as they go through their buying process.
3. Get on Social Media
Another huge opportunity for your furniture marketing is to start using social media.
Furniture is all about creating a certain kind of atmosphere in the home. Whether your products are cozy and comfortable or bold and modern, social media can help you express this.
Plus, turning industry keywords into hashtags can help broaden your reach even further.
4. Host an Event
If you want to have a particularly strong impression with your market, consider hosting an event.
This gives people the chance to come into your shop and get the full experience as they browse. It’s a VIP take on a regular day of looking for a dining table or a new bed set.
Don’t have a physical establishment for your online store? Don’t worry!
Consider partnering with a well-known business that is located in your popular markets. This works great for holiday events or other celebrations where a large crowd is expected.
5. Partner with Real Estate Agents
Speaking of using partnerships, why not connect with real estate agents?
There is bound to be an agent in your area with clients who need furniture for their home. Connecting with them for your furniture marketing makes moving and buying easier for everyone.
This can also improve brand awareness and loyalty as time goes on.
Take Your Furniture Marketing Strategy to the Next Level
Before you start planning events and creating content for online campaigns, you should know where your furniture marketing currently stands.
This can be as easy as running a reputation audit.
An audit helps you pinpoint what you’re doing right and where you’re going wrong.
To access your reputation audit, click here today!