Communication blogs may be prepared to offer insight for businesses on how to effectively manage their phone, fax, and voicemail communications. But if they aren’t utilizing the right SEO strategies, their own communication skills may be lacking.
But if they aren’t utilizing the right SEO strategies, their own communication skills may be lacking.
Without proper SEO strategies, blogs won’t stand a chance at getting natural leads. Even an investment in paid advertisements can’t compete; stats show that between 70 and 80 percent of web surfers ignore paid ads.
If you own one of many communication blogs on the web, check out these essential SEO tips for boosting traffic.
Start with the Right Keywords
Before you can start improving SEO on your blog, you need to choose the keywords that you want to target.
The keywords that you choose should reflect the searches that you expect readers to type into a search engine. First consider keywords that are related to the services that you offer, such as “voice mail service” or “conference calls.”
If you are a local-based business, consider adding in local keywords, like “New York voice mail service.” Just because you aren’t local doesn’t mean that you can’t include location-specific keywords. American Voice Mail targets customers nationwide and needs keywords to reflect that.
If your blog offers tips or advice on effective business communication in addition to services like voicemail or automation, a few of your keywords can reflect that as well.
Keywords like “advice on improving communication,” “automating your answering system,” and other variations will help readers looking for the advice find your blog and the answers that they need.
When you have keywords in mind, use a free keyword planning software to help you decide whether they’re right for your blog.
Aim for Quality Over Quantity
When a blog owner first begins implementing SEO strategies, it can be tempting to create as much content as possible, and pack it full of keywords and links.
But if the content on your blog is low quality, even if you do get readers to your website, they aren’t likely to stay for long. They are even less likely to return, or to share your blog with their friends or on social media.
Instead, focus on creating high quality content, even if it means that you create less.
Just as half of all revenue for businesses comes from repeat customers, much of your communication blogs traffic will be readers returning for more.
Don’t Neglect Social Media
In discussions of SEO, social media is often overlooked.
That’s because of a belief that because social media requires logins and passwords to access, things posted there won’t get indexed by search engines.
But that isn’t the case. Search engines will index social media pages, though depending on security settings, readers may have to login to their own social media accounts to access those pages.
Your SEO strategy should include creating social media posts that include your target keywords.
Implementing SEO for Communication Blogs
Implementing effective SEO strategies into your blog can help you improve your ranking on search engines, land you more readers, and help increase sales.
But if you’re new to SEO, even implementing these tips can be a challenge. That why we’ve created our free SEO tutorial. Use it to help you learn SEO strategies and skills and start increasing your blog’s ranking today!