Social SEO combines the power of social media with your search engine strategy to get the best results.
Your reputation and shares on social media can help to dictate your online success. Which means you can use social media to improve your overall SEO ranking, which will drive even more business to your website.
Here are the 5 key steps to your social SEO success.
1. Target Keywords
Targeting the right keywords is as important on social as it is on your website. You have limited room to explain what you are and who you do, so make sure you’re hitting the sweet spot.
When linking to your site, avoid saying things like ‘learn more’. Be descriptive and use keywords to tell people about the products in short sentences.
Use keyword tools to find the best to use, if you’re unsure at the moment.
2. Get Users to Share Your Content
Good content is rewarded on social media by being shared. This will increase the number of followers you have, as friends of followers will see you’re offering something of value.
And the more followers you have, the more authoritative Google considers your social pages to be. And therefore, the more weight it places on the links you share.
This is an invaluable tool to not only promote content but drive your website higher in search. But it relies on a solid foundation of good social content – which you need to regularly produce to keep interest high.
3. Promote Your Products
This seems obvious, but it’s worth talking about the SEO advantages of linking to your own products on social platforms.
Using analytics tools, you can test out how people behave on your website using these links. If they’re not staying for long, or not visiting other pages too, it’s worth questioning why that is.
It’s a sign you might need to further optimize page load times, or improve your internal linking to help them find related products, for example.
4. Encourage Reviews
Positive reviews improve Google’s view of your site.
Social media is a great place to interact with customers and prompt them to give you positive feedback when you’ve done something right.
Don’t nag them! But even just a few positive Google reviews can improve your SEO performance.
5. Run Competitions
If you want backlinks to your website, using social media to run a competition is an effective method.
Not only can these increase traffic and help you generate leads by collecting email addresses, they’re very likely to be shared online by other websites.
This will increase the range of backlinks to your site, which will prop it up in the SEO rankings.
Social SEO and Your Business
Social SEO is something no business can ignore. But it’s just one part of your overall SEO strategy.
If you’re new to SEO, you’d benefit from our in-depth SEO tutorial. We will walk you from the basics through to the benefits of content marketing and the technical requirements you need to succeed.