Google uses over 200 ranking factors these days.
With every new algorithm update, the SEO game changes slightly, and it can be difficult to keep on top of your rankings. However, even when things change, core elements stay the same.
Are you doing everything you need to get the best rank possible?
Read our short guide and check that you are including these six foolproof SEO tips in your optimization strategy.
1. Fill Your Content Gaps
Good content is the core of search engine optimization. You should already have a site full of interesting, engaging, and original content. However, there may be gaps in your website.
Take a moment to look through your content categories. Have you covered all the keywords that you want to target with relevant content? Are there any subcategories that you could expand on?
Also, review evergreen long-term content and refresh it for the current year. This will keep your website fresh and up to date in the eyes of the search engines.
2. Build Link Relationships
Linkbuilding is a key element of off-page SEO, and if you do it well, you can find a plethora of great quality links that will suit your website. Reaching out to other websites is a great way to build links through guest posting or simply asking for a link.
If you build links to another website because their content relates to yours, then why not reach out and ask them to return the favor? Make a note of all the sites that you link to and contact each one.
3. Boost Your On-Page SEO
As important as off-page SEO is, on-page SEO is also essential to your optimization plans. Make sure you are constantly on top of your own website and tweaking all the on-page elements.
Keep content fresh and update page titles, meta descriptions, and headers when needed. Make sure all your images have meta data. Ensure you have no broken links, and don’t forget to check on your technical SEO as well.
4. Spread Your Keyword Targeting
One of the best SEO optimization tips is to target various keywords, both high and low volume. Don’t be afraid to target more fringe content as long as you can relate it to your overall content strategy.
Lower volume search phrases may provide you with some gold that draws in more readers over time than you may realize. Experiment a little.
5. Diversify Your Content
Tired of writing articles? Why not turn them into videos?
People want to consume all kinds of media these days, and some may not have the patience to read through a 2000 word article. Provide them with what they want by turning your articles into short videos or infographics.
6. Run A Yearly Audit
Once you think you have your SEO in place, don’t just sit back on your laurels. SEO is about continuous improvement. Make sure you run a yearly SEO audit on your site to check where you could improve.
An external source best manages audits, so why not check out a professional offering custom SEO services to run the audit on your behalf.
Make Use Of These SEO Tips
Try applying some of these SEO tips to your website today and see what an improvement they can make to your search engine rankings. Keep improving a little bit more each day, and you will see your website grow.
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