Modern business owners understand the role technology plays in the success of their business. To stay relevant, you have to keep up with consumer trends and habits. In other words, you need to establish a strong online presence.
The majority of consumers research products/services and shop online. If your brand isn’t represented, you’re going to miss out on a ton of leads and potential sales.
To improve your online visibility, you must implement an effective digital marketing and SEO strategy. We want to help. Keep reading for a quick guide covering SEO and digital marketing basics.
Search Engine Optimization
At the heart of marketing and SEO is, of course, the internet. If you want organic web traffic, you need to guide people to your site using search engine optimization, commonly referred to as SEO.
SEO is the coding used by search engines like Google, Yahoo, and Bing to find the most relevant content based on a user’s keyword search. The higher your website ranks for niche-specific keywords, the more website traffic you’ll get.
You can boost your website SEO ranking by:
- Creating a blog for your website and filling it with relevant articles
- Researching effective keywords for your niche and industry and implementing them throughout your website
- Using multiple types of media (videos, images, graphs, infographic, headers, titles) embedded with SEO metadata
- Getting backlinks from other blogs and business websites
- Using internal and external links on each page
- Registering your website with Google My Business and other listing services
- And more
SEO is vital for increasing your brand awareness through your online presence. If you don’t know much about the SEO basics, we recommend looking into SEO and digital marketing services that can help you get started. You must establish a digital presence if you want your business to be successful.
Content Marketing
The SEO basics are designed to drive traffic to your website. Now, let’s talk more about the digital marketing basics.
By improving the user experience of visiting your website, you can generate more leads. More specifically, we’re talking about content marketing.
Content marketing is a method of communicating and connecting to consumers without the use of in-your-face advertising. Content marketing includes everything from blog articles, videos, and images to social media posts and emails.
At its core, however, content marketing is about providing something of value to consumers. In return, they’ll view your brand as credible and trustworthy, developing a stronger relationship. Then, they’ll be more likely to buy your products or services.
To be considered valuable, your content should:
- Entertain
- Inform
- Advise
- Solve problems
- Provide answers
- Instruct
- Etc.
In essence, you need to create content your target audience wants or needs. This is one of the most important marketing and SEO rules.
Social Media Marketing
Finally, let’s talk about social media marketing. Did you know that 72% of Americans regularly use social media? Most people have accounts on multiple platforms.
Naturally, your marketing and SEO strategy needs to include a social media presence. Here, you can improve your brand visibility while making connections with consumers. You can also use these platforms to promote your products and services.
Social media apps also offer paid social media advertising. This allows you to expand your reach and gain access to valuable feedback. This feedback shows you how many people engaged with your ad, which makes it easier for you to improve your marketing messages and refine your target audience.
Looking for More Tips on Digital Marketing and SEO?
As you can see, there’s a lot to think about to stay relevant and generate leads in the modern business world. Start with the digital marketing and SEO basics outlined above. And if you need more help, that’s okay.
Reach out to a digital marketing company to help you. Additionally, stick around for a while to find more SEO tips and web tools. Browse through some of our other content for more helpful information.