Currently, there are nearly 2 million active Amazon sellers. Clearly, Amazon is the place to be for anyone running an online business.
Part of Amazon’s popularity is that for the most part, it’s an intuitive platform. New sellers can quickly learn how to list, market, and sell their products using Amazon’s website.
That being said, there’s always more to learn about maximizing your use of Amazon to sell your products.
Read on for four important tips for Amazon sellers.
1. Focus on Branding
Learning how to sell on Amazon can seem easy, but it’s important that you still emphasize your own branding. Tapping into a massive, pre-existing marketplace has its appeal, but it comes with some steep competition. Make sure everything from your logo to your overall online presence outside of Amazon is strong.
2. Make Your Prices Flexible
Part of what makes Amazon so successful is that it makes it easy for consumers to find low prices on the products they want. Use tools that track prices of products similar to your own and pricing history so you know what other sellers are charging. Then, make sure that you can keep your own prices flexible and raise or lower them with the market.
3. Optimize Your Listings for Amazon’s Search Engine
Just like any other search engine (think Google or Yahoo), Amazon makes use of search engine optimization. Your listings can perform better in relation to things like high-quality images, good ratings, and more. One of the best ways to optimize your listings is to make sure you’re including the most searched keywords that relate to your products.
For example, let’s say you sell tennis shoes. Tennis shoes go by a variety of names (e.g. “sneakers”) and you’re going to want to include those different names in your description. For the title of your listing, opt for the name that is searched most often to guarantee stronger search results.
4. Don’t Neglect Your Reimbursements
If you’re using Amazon’s fulfillment system (FBA, which you should definitely use), you’re going to want to become familiar with the FBA reimbursement system. When Amazon is in charge of warehousing, handling, and shipping your products, things can and do go wrong. If they lose, damage, or otherwise lessen the value of your products, they are supposed to reimburse you.
However, Amazon doesn’t always catch these mistakes, which means that you could be losing money without even knowing it. This company can help you stay on top of your inventory and guarantee that you get every reimbursement you deserve.
Use These Tips for Amazon Sellers to Maximize Your Amazon Sales
Selling on Amazon is a great way to boost business in a competitive digital age. With these tips for Amazon sellers, you can make the most of your partnership with Amazon and increase your profits immediately.
Not sure how to approach our third tip? We have plenty of tools and how-to guides that will help Amazon sellers navigate the always-changing world of SEO. Take a look around and start mastering the art of search engine optimization.