What’s the single most important ingredient to running a successful marketing campaign?
Big budgets? Audience insights? Effective targeting? Testing and analytics?
Well, yes, yep, uh-huh, and yes again. Each aforementioned factor plays a key role. But none of them hit the nail on the head. The real answer’s this:
Attention.
Without attention, there is no ROI. And, with people spending more time staring at screens than ever before, digital marketing and advertising should be your first port of call in 2021.
Keep reading to discover more on why that’s the case.
Get Ready for Reach
The internet has hit maturity. In the last 25 years, it’s grown up and become an accepted part of society. The result?
Everybody uses it. The entire world is connected by the device in your pocket. It’s staggering!
And so is the reach that comes with it. From social media to Google, Literally billions (with a ‘b’) of people engage with the various digital platforms every single day. Digital ads let you tap into that almighty marketplace.
Targeting Is Unparalleled
Outlandish reach is one thing. But it’s all-but useless if the wrong people are seeing your stuff. Thankfully, the internet helps here too.
Remember, each platform gathers incredible amounts of data on its users. Whether you’re using Google, Facebook, LinkedIn, or (as this article tells you all about) Pinterest, you can target your specific audience at will. It’s never been easier for marketers to tell prospective customers about their products or services.
Testing and Analytics Are Easy
Traditional marketing methods were unideal for numerous reasons. Yet one of the main problems pertained to testing. Most businesses had little idea of how effective their campaigns were.
Sure, they could track sales. And yes, they could stick a unique phone number on a flyer and see how many calls came through. But their ability to monitor their methods was unquestionably limited.
Especially by today’s digital advertising standards. Ad platforms provide incredible analytics nowadays. You can track, test, experiment, iterate, and improve with ease.
Results Are Instantaneous
Old-school marketing was slow and expensive. Every. Single. Step. Took. Time.
And it wasn’t fun. Speed is pivotal to growth. Like a boxer in the ring, fast moves lead to rapid results, which gives you an edge and snowballs success.
The results you get from digital ad platforms are anything but slow. You can release an ad and start seeing how well it’s working within minutes. You can then alter course according to that initial data.
Enjoy the Benefits of Digital Marketing and Advertising in 2021
After a difficult year for businesses everywhere, it’s more important than ever for your marketing endeavors to deliver results. The best way to do it?
Digital marketing and advertising. With everybody’s attention on the screens, it’s imperative that you promote your products and services there too. Don’t, and you’re missing out.
We hope the benefits of digital marketing in this post have highlighted why that’s the case! Would you like to read more articles like this one? Search ‘digital’ on the website now.