Did you know that studies have found that brands are able to create customer loyalty through brand passion and affection?
In order to build a relationship with customers, you have to find a way to connect with them and gain their trust. One of the easiest ways to do this is through a carefully crafted brand story.
No matter your industry, all successful brand stories have a few common traits. But how can you bring those elements to your own brand?
We’re here to help you out. Check out the guide below to learn the essential qualities of every captivating brand story.
Pose a Relatable Story
After scrolling through ad after ad on Instagram, consumers are eager to find a brand that resonates with them. The key is to make your brand story relatable.
Find an aspect that consumers can relate to and build on that. Sure, celebrity and influencer endorsements can go a long way—but ultimately consumers are after a brand that aligns with their own values and story.
If you’re struggling, think about what you like to see as a consumer. Consumers don’t care how much money a brand has made in the past year. They care about product impact, the quality of work, the team behind it, etc.
Keep it Short and Sweet
There’s no need to drop a novel on potential customers. Your brand story should be concise and to the point.
Interesting brand stories don’t detail market statistics or include generic industry facts. You want to create a brand story that you can continue to mention down the line. The simpler it is, the easier it will be to reference in future posts and campaigns.
Create a Visual Brand Story
All too often you’ll check out a brand’s about page, only to find a short blurb detailing their history and mission statement. However, unless the writing is ultra-engaging, chances are you’ll click away before you’re even halfway through.
In fact, readers only read around 28 percent of the words on a webpage before moving on. You have to find a way to keep their attention long enough to cap off your brand story.
These are some great reasons why a video production company or team is essential for building a brand story. A video campaign is an ideal way to keep viewers engaged and spare them from reading the nitty-gritty details. Instead, you can show the process and team behind your brand in a captivating way.
Craft an Authentic Story
It’s easy to spot a disingenuous, stale brand story a mile away. To really grab the attention of your audience, you have to be honest and speak from the heart.
While it may initially seem cheesy, you can’t go wrong by featuring real team members in your brand story. Give your target audience a name to latch onto—it will help create a more intimate and personal brand story.
Using real people and experiences will also help give your brand story a more emotional angle. These authentic elements allow your audience to sympathize with your brand’s mission.
Mastering the Art of Storytelling
Every brand has a story, and it’s up to you to bring it to life in an attractive way. With the tips above, you’ll have no trouble as you begin to design your own brand story.
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