The most popular (and tedious) job of a salesperson is cold calling. We’ve collected the best cold calling tips to make sure you always make a sale!
Cold-calling is when a salesperson reaches out to potential customers that have not yet expressed any interest in the product or service. It requires turning a potential customer into a lead without having had prior contact. It’s not easy.
Here are the most actionable cold calling sales tips for you!
1. Be Good at Accepting Rejection
Naturally, you will not have a 100% success rate. So, being able to embrace rejection and make the most out of it will get you very far.
For example, you can set up a slack channel to share the funniest or most impactful rejections to learn from yourself and others. Or you can make it a practice to always ask why when someone gives you a no.
2. Focus on the Learning, Not Just the Sale
If you shift your goal of learning instead of selling, you will always get something out of a conversation.
The best way to really consolidate your learning is to start with a script. At first, try not to deviate from the script so you can learn what works and what doesn’t work. As you use it more and more, make adjustments based on your experiences. Re-write each section until you get very few rejections.
3. Buy Time With the Potential Customer
The moment you start a call, you have 5 seconds to earn more time with the customer. The whole conversation is about buying time with every sentence you speak. Only that way can you hold the attention, rather than just grabbing at it.
If you want to buy time, always make your answers and questions compelling and economical. This means keeping things as straightforward and interesting as possible.
4. State Your Name and Company
When you answer the phone, state your full name and company. By stating your full name, you are adding importance to who you are. Very few people introduce themselves this way, but when they do, it’s powerful.
Also, by stating your company, you avoid the client asking who you are. The person asking the questions is the one that is in charge. This little tip helps you set the stage for the entire conversation.
5. Use Technology to Eliminate Unnecessary Tasks
The most important part of a call is to be fully present with the client. You should not be thinking about your next call, be searching for relevant information, or taking note of tedious details.
Having a tool can take away all the unnecessary mental effort from a cold call. This leaves you to focus fully on converting this potential customer into a sale. Our favorite tools are ConnectAndSell or Outreach. Or check our these lead generation websites suggested by Zeller Media.
6. Work With a Calling Schedule
If you want to catch prospects at the right time, it’s handy to keep a schedule in front of you. Not a schedule for you but the schedule of the prospect. When are they more likely to answer their phone? What do you know about their habits?
If you speak with them at the right time, your efforts will make a lot more impact.
Embrace These Cold Calling Tips
Now that you’re prepared with some tools and these cold calling tips, you can go out and practice them! Remember to always analyze what worked and what didn’t to really make progress.
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