In 2019 approximately 31 million Americans moved. That’s almost 10% of the population! Not only that but, on average, the American citizen moves about 12 times in their lifetime.
With all that moving, it’s time to figure out how you are going to make them choose your business. to do the heavy lifting for them! Read on to learn what it takes!
1. Content Marketing
Content creation is a business’ way to prove legitimacy and build trust. By producing material a potential customer can consume without commitment they feel comfortable. They are much more likely to part with their money.
Content that is well constructed can push the sales process forward. It does this while deepening customer relationships.
UGC or User Generated Content plays a large role in the process.It allows customers to feel a deeper connection to a business. At the same time, a business receives new content they didn’t have to make in-house.
2. Search Engine Mastery
It is beneficial to any business to appear as close to the top of any search result as possible. There are three major areas of search engine results that affect where a listing will end up.
Google My Business
These results depend on your business location and link to Google Maps. Because of this, you need to be accurate with your location keywords and services.
Pay Per Click or PPC
Exactly like the name sounds, this system is paying to end up at the top of the pack. Businesses enter into an auction system and bid on search keywords.
The winners end up at the top of the page dependent on where they placed in the auction. On any given search page the top four results are always PPC results.
Organic Listing or SEO
The organic listing involves your work done in SEO or search engine optimization.
Targeted keywords, blog posting, content creation, and link sharing all affect its position.
3. Develop Strong Branding
The first and easiest place to start would be on your vehicles. These trucks are essential to your business and ROI for branding is quite high.
These trucks are moving billboards. By branding them you have free marketing wherever you go. There are several options to go about doing this.
Rather than having unused trucks parked waiting for a job take them to high trafficked areas. In these areas, you can make a pass-through or try to make deals with local businesses to park for periods.
Gain popularity by offering basic, free services to those in need around your area. These also make for great social media posts and you are helping too!
4. Networking
Face to face interaction in the community often opens up opportunities for new moving company leads. Use these meetings to create business agreements benefiting all sides.
Real Estate Agents
By forming a relationship with real estate agents you are at the ground level. Your chances are much higher that it will be your company that gets hired for the in and out process.
You can seek out other businesses such as storage facilities and apartment complexes. Individuals are moving items in and out of these locations regularly.
5. Social Media Marketing
Facebook, by design, collects a huge amount of information from any user on the platform.
The site even has a filter that determines if a user is likely to move. The filter determines this by on various behaviors and purchasing patterns. With its results, it targets particular ads to their feed.
Configure your ads for this platform with a filter based on your target area and demographic. This will allow you to see your potential customer base. While providing strong results, optimizing advertising on Facebook can be a daunting task.
If you can afford a social media consultant it is worth it and can save a great deal of time and stress.
Moving Company Marketing
Now you have the strategy. You know what moving company marketing needs to start. The customers are out there, they need your help! Put these steps to action and there is no doubt you will succeed.
Remember to take time to find out how else we can help out with other content we have curated on the blog!