According to the Pew Research Center, nearly 28% of U.S. adults say that they are online “almost constantly.” Nearly 45% report that they are online “several times a day,” while 9% say they go online “about once a day.”
Is your company leveraging digital marketing to target your audience? Are you new to the digital marketing space, and you’re wondering which digital marketing tactics you should be using?
Check out this article to learn more about the types of digital marketing you should know about.
Content Marketing
With content marketing, you create content for your company. The content can be in the form of blogs, videos, images, white papers, case studies, e-books, and other pieces.
With content marketing, you’re creating information that is useful and informative for your audience. It’s about building a relationship with your audience and having them come back for more content.
This type of marketing can build your brand and position you as an authority in your industry over time.
Email Marketing
Another type of digital marketing is email marketing. With email marketing, you build a list of subscribers and send out content to them in the form of a newsletter. You can build a list of subscribers by having users sign up for your newsletter.
The newsletter can contain information such as updates about your company, sales, and promotions, or new content.
SEO
Search engine optimization (SEO) is about showing up in Google search results when a user searches for a topic or keyword related to your industry.
There are several different ways to work on increasing your visibility on search engine results.
One way is through keyword research. You can find keywords that your target audience will most likely be searching for. Then, you can optimize your website and content with those keywords.
With SEO, your goal is to rank as one of the first results when a user searches for a keyword that is relevant to your business.
Social Media Marketing
A social media presence is another way to reach your customers.
There are different ways to build your presence through social media marketing. For example, with GCMG Agency, you can build your brand through posting content, interacting with your community, and even building relationships with influencers.
Through social media marketing, you can also set up paid social media ads. You can also do giveaways and contests through social media.
Mobile Marketing
By 2025, nearly 72.6% of internet users will access the internet only through their smartphones. That’s nearly 3.7 billion people worldwide. Mobile presents a huge opportunity for digital marketing.
With mobile, you can leverage different types of digital marketing such as instant messaging marketing or mobile ads through apps.
Types of Digital Marketing
It’s time now for your business to tap into digital marketing and the opportunities it presents. The above types of digital marketing are just some of the popular digital marketing methods.
Want to learn more about digital marketing for your business? Read more marketing articles on our blog.