Did you know that 94% of people wouldn’t place their trust in an outdated website? This is why you have less than 10 seconds to make an impression before someone decides to leave your website.
Now more than ever, it’s important that your restaurant has an online presence that is beautifully designed with your ideal target customer in mind.
Create an online feast for their eyes through great restaurant web design, but first, let’s understand exactly why web design matters for your food establishment.
Restaurant Web Design and Why It Matters
You know how the saying goes, people eat with their eyes first and foremost. And what might be the best way to get your dishes in front of people in the digital world? With a perfectly designed website, of course.
Along with impeccable design feature tips, there are a few additional must-knows.
1. Make a Good First Impression
One reason why restaurant web design matters is because it’s your only chance to make a good first impression with potential patrons.
You can use the design of your website to showcase the establishment itself, as well as the menu, the staff, and how your customers can find you.
2. Show Off Your Menu
Having a website gives you the opportunity to show the world your menu. You can use the platform to list the dishes you serve and the varieties that they come in.
Many people will want to have a quick glance at a restaurant’s menu before deciding to make the trip, so ensure that your design incorporates appetizers, main meals, and desserts.
3. Brag About Your Place
You’ve probably put a lot of effort into making sure that your restaurant looks great inside and out, so your website’s design should showcase the establishment itself.
Take the time to take some high-quality images of your restaurant and show them off on your website. People will enjoy seeing the place and its personality.
4. Restaurant Web Design Features
Your restaurant’s website design should include features that will be convenient for your potential customers.
Features like being able to make a reservation online are important. You can grab the customer’s attention and get their commitment before they exit the page.
5. The Importance Of Your Entire Brand
Your website is the one place, aside from the physical restaurant itself, where you can truly show your brand. Your colors and brand behavior can be worked into every element of your website if done properly.
A professional agency, such as https://xpmagency.com, will be able to your branding and all your offerings and put together a stellar website that is true to your brand and vision.
Keeping Up To Date Moving Forward
When it comes to restaurant web design, there’s one thing that cannot be stressed enough: you need to keep your website up to date.
Once you’ve had the platform built, keep posting about your specials, promotions, and other news relevant to your customers and ideal target audience.
An out of date website, even if it looks great, won’t find success in the long run.
Head to our marketing section for more great inspiration.