What if you could build it, but nobody came?
It’s one thing to be a great architect and another thing for the world to know you’re a great architect. And that’s why architect marketing is so important.
Wondering if you should start marketing your architectural services? Here are 5 compelling reasons to get started today!
1. Job Security
Pop quiz: what’s the worst thing about being an architect? For many of us, it’s the fact that you never know when you’ll land your next client. And that uncertainty leads to more than a few restless nights.
With the right architect marketing (such as very solid SEO), you can build a steady stream of prospective clients. And best of all, they come to you instead of you begging for their business.
Put those restless nights behind you by aggressively marketing your services.
2. Saving Time
Some architects hesitate to market themselves because they think it will be a long and time-consuming process. In reality, good marketing will ultimately save you plenty of time.
Once you have clients knocking on your door instead of you knocking on theirs, you can build up a steady stable of clients. Even better, you’ll have enough opportunities that you can pick and choose what you want to work on.
Trust us: a few minutes or marketing effort here and there can ultimately save you hours of making calls and writing e-mails.
3. Clients Know What They’re Getting
Let’s face it: clients sometimes treat an architect like their barber. That means they’re not always interested in how the final product will look so much as how much it will cost.
By marketing yourself the right way, you’ll no longer have clients shopping around for the cheapest plan. By contrast, you’ll be established as the local thought leader in architecture.
In short, clients will seek out your business because they trust the quality of your work. And best of all, they’ll be willing to pay what your services are actually worth.
4. Easy to Get Started
What do you imagine when you imagine “professional marketing?” Many architects think it must be a long and complicated process.
In reality, you can begin marketing yourself via social media today for little effort and no money. And this alone will start bringing in more clients.
When you’re ready to take things to the next level, you can always hire professional digital marketing services to make things easy for yourself.
5. Generate More Profit
We saved the best for last. Why should you market your services? Because you want more money, of course!
The steady stream of clients will generate profit that far outweighs the costs of marketing. And since marketing establishes your name and tells the world about your quality of work, you’ll have many opportunities to increase your rates.
A little marketing today is crucial to a lot of extra profits tomorrow!
Architect Marketing: What Comes Next?
Now you know why architect marketing is so important. But do you know what tools you should use?
We’ve assembled the best free web tools to help with your marketing efforts. To see how far your business can grow, start using these tools today!