Did you know that there are over 30 million small businesses in the United States alone? If you own a small business, you know just how important your local brand presence is.
After all, if the people in your own community don’t know you exist, how can you expect to survive, let alone thrive?
In this article, we’ll give you 5 tips and tricks you can use to better promote your brand or business locally. We’ll tell you what to do, as well as a few common mistakes to avoid, so you can set yourself up for success.
1. Sign up for Google My Business
Looking for effective ways to boost your local SEO rankings? Want to rank higher for local searches on search engines? Sign up for Google My Business and let the biggest search engine in the world help you reach your goals.
Google My Business is free, easy to use, and will help you get noticed online by people in your community. This can be quite helpful if your small business is new or struggling to grow and expand.
2. Work With Local Publications
Regardless of where you live, odds are there are tons of local publications looking for something to write about. From blogs to newspapers and magazines, these publications want to tell people about what’s going on in the community, and they’re easy to contact, too.
Working with local publications is often a great way to get some free advertising. It’ll give you an excuse to make some new connections in town as well, which is never a bad thing.
3. Take Part in Local Holiday Parades
Does your town have holiday parades? If they do, consider signing up for the next one so you can show off your branding (and holiday spirit!) for everyone in town to see.
This is a fun (and creative) way to promote your business locally that your whole staff will love to take part in. It’s also a great reason to do some team bonding outside of the office.
4. Sponsor a Youth Sports Team
Are you a big sports fan? Got an employee who has a child who plays for the local rec league? Consider sponsoring their team.
By doing this, you’ll get your company name and logo on the team’s uniforms. You’ll also have more chances to mingle with those in your area in-person at the ball fields, as well as help support the local community.
5. Host an Event for Your Community
If you can’t find an excuse to get out and mingle with your community, make one yourself by hosting an event for everyone to attend. This is an especially good idea if your business has a store or physical location, and thus, you could use this event to drive traffic through your door.
Own an online company store or website? Don’t have your own physical location? No problem!
Rent an event space nearby or host it for free at a local park. Just don’t let the lack of a location prevent you from getting gout there and talking with people face to face.
Still Not Sure How to Grown Your Local Brand Presence?
As you can see, there are tons of creative ideas you can use to grow your local brand presence the right way. From local SEO to hosting an event for your community, you can’t go wrong with any of the items on this list.
Looking for more ways to better promote your brand or business? Check back with our blog often, as we’re always talking about the latest advertising trends.