A good SEO campaign is capable of attracting over 50% of all web traffic organically and works wonders for your digital marketing strategy. If SEO is done right, when a person searches for something that coincides with information found on your website, it will show up at the top of the search results and be the first link that person clicks.
SEO is one of the best ways to attract visitors to a website, but it must be done correctly. We have compiled a list of some SEO issues to keep an eye out for, so you don’t get trapped in the midst of a bad SEO strategy.
Here are 5 common SEO strategy mistakes to avoid. Read on to ensure a successful SEO campaign.
1. Choosing the Wrong Keywords
It is important to identify your target audience when choosing strong keywords. If your company is local, choose keywords that reflect the local population. Adding the name of your city, for example, will attract people in the area who will benefit most from your service.
Avoid generic and broad keywords. Although they will attract a lot of people, they won’t attract the right people. It is often better to use specific keywords because they will improve the quality of your traffic and lead to high conversion rates.
2. Subpar Title Tags and Meta Descriptions
When writing titles for the pages on your website, vary the wording so the content is clear and stands out in searches. Using the same titles throughout your site will damage your SEO.
One of the biggest SEO strategy mistakes is neglecting the meta description. The meta description is an opportunity to make your product or service stand out before the viewer even enters your website. In short, it is a sales pitch that should be clear, concise, and persuasive.
3. Inappropriate Anchor Text for Internal Links
Anchor links are just as important as keywords when it comes to SEO, so using generic text such as “click here” in your anchor link will not help increase your website traffic. Curate anchor text carefully by considering exactly what it will link to and incorporating those words in the text.
Do not overuse anchor texts because your SEO will suffer. Instead, use variations on the same theme if you need to link to the same page multiple times.
4. Valuing Quantity of Links Over Quality
When used correctly, links to external websites can do wonders for your SEO. However, don’t stuff your site with links; instead, choose content carefully. Find articles that are relevant to your product or service, and only use them where appropriate.
5. Poor Writing Quality
Articles should be written well, and they should be unique. It is better to invest in quality writers than it is to choose the cheaper and faster option. A poorly written article means that your readers will lose confidence in you and your website, and it will be harder to convince them to use your product or service.
The same goes for your Facebook ads campaigns. These are often the first things a potential customer will see, so it is important to instill confidence early on by writing these well.
Avoid SEO Strategy Mistakes
The benefits of SEO are impossible to count, so it is important to know how to do it properly to grow your brand as much as possible. Now that you are aware of some of the most common SEO strategy mistakes, it’s time to revamp that digital marketing strategy and grow your website.
If you are looking for more information on all things SEO, be sure to visit our blog.