Did you know that 80% of B2B leads come from LinkedIn?
We’re living in a digital age, and it’s impossible to see success as a business without a strong online presence. But can you market a B2B business through social media the same way you’d market a B2C business?
We’re here to help you out. Keep reading below for six tips to develop your own social media B2B strategy!
1. Analyze Your Target Audience
Before you can truly flesh out a marketing B2B strategy, you have to understand your target audience. Do a bit of research on which demographics are purchasing your products.
Create a buyer persona through your research and target your social media efforts towards that persona. For example, your customers may primarily use platforms like LinkedIn and Twitter, so it’d be foolish to focus your efforts on Instagram posts.
2. Collaborate with Industry Specialists
Within every industry, there are certain names that are recognized by everyone. Working with an industry specialist on a collaborative project can seriously boost your credibility.
Social media gives you the opportunity to promote any collaborative projects you work on. Your collaborator can then reshare your collaborative content, which will open up your reach to their audience as well.
3. Post Appropriately to Each Platform
It’s important to crosspost high-quality content, but you have to do it smartly. Copy and pasting an Instagram caption laden with hashtags to LinkedIn will make it appear that you’re inexperienced with the platform.
Tweak your content each time you crosspost in order to tailor it to that specific platform. It will make you appear more social media-savvy and show a real person is behind the brand.
4. Personable
Whether you’re a law firm or a dropshipping company, it’s clear that the key to a high client retention rate is through outstanding relationships with those clients. You can get a headstart by creating a personable brand through social media.
Among your regularly scheduled social media posts, sprinkle in posts that show off your employees. Q&As, interviews, and testimonials all make for great posts that will show off your company’s qualifications, while also humanizing your brand’s voice.
5. Share Work from Others
Break up your social media feed now and then by sharing work from other specialists in your field. This is an effective marketing B2B strategy for several reasons.
First of all, it will earn you brownie points from the company whose work you shared. Second, your audience will see that you are on friendly terms with other brands in your community.
Lastly, it will give some variety to their feed, and they won’t feel constantly hounded by promotional post after promotional post.
6. Utilize Video in Your B2B Strategy
Whether you’re posting mainly on Twitter or YouTube or Facebook, make sure you take advantage of their video-posting features.
Through video, you have the opportunity to do demos to show off your expertise in your field. This will help potential buyers get a sense of your credibility and qualifications in a more direct way.
Plus, videos are easy to consume. A 30-second video is far more palatable than a 2,000-word blog post.
Use Social Media Wisely
It’s easy to slap a post on LinkedIn each morning, but you won’t garner engagement through lazy posting. The tips above will help you build a captivating B2B strategy to use through your social media accounts.
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