Search engine optimization is vital to put your business at the top of search engine result pages (SERPs).
Improving user experience, building credibility, and measurable results are some of the top reasons why your business needs SEO.
But what do you consider when choosing an SEO service?
It may be easier to choose the first reputable expert you find online. Yet, this strategy doesn’t ensure you hire the best consultant to put your business in front of the right customer.
Want to learn what questions to ask to make an informed decision?
We’ve got you covered. Here are the top questions you should ask when choosing an SEO expert.
1. What’s Your SEO Approach to Obtain the Best Results?
Believe it or not, search engine optimization is more than just achieving that top result on SERPs. The best experts consider harnessing the power of technical SEO, improving user experience, and off-page SEO.
The last refers to obtaining links to your page on high-quality sites to boost your domain and page authority.
User experience focuses on how to lower your bounce rate and grab your ideal customer’s attention. Technical SEO refers to all metrics that impact traffic from your site’s load speed to site structure.
2. How Are You Planning to Up Our SEO Game?
Improving your site’s SEO will depend on the optimization strategy. Some experts only choose to write optimized content or work on the existing content. The last strategy may come at a cheaper price, but it doesn’t mean it’s the best approach.
A great SEO consultant will conduct competitor analysis and write optimized content to take your site to the top of SERPs. Before signing on the dotted line, it’s vital to learn the proposed optimization strategy to make sure you’re paying the right amount for the service.
3. What Do You Know About Our Industry?
The ideal expert doesn’t need to specialize in your industry. However, your consultant must possess prior experience working with businesses in your field.
Well-versed experts possess insight into what strategies work for businesses in your niche. This knowledge will ensure you obtain the best results from your digital marketing strategy.
4. Can You Provide Case Studies of Prior Clients?
Taking a look at the consultant’s customer reviews is important to learn what to expect. However, you should consider asking your potential SEO expert to provide case studies and references of previous clients. You can contact them to learn more about their experience and results.
You Know What to Ask When Choosing an SEO Service, Now What?
Learning the must-ask questions when choosing an SEO service will help you make an informed decision. Obtaining the best results will come down to choosing a consultant that understands your industry and your business goals.
Remember you need their help to end up on the first page of search results for your ideal customer. A good start to find the right SEO service is searching online for “SEO consultant near me.”
Narrow down a list of your top choices after taking a look at their site and customer reviews. Meet them, ask the right questions, and learn more about their proposed digital marketing strategy. Choose an SEO expert that offers a tailored service that fits your vision and budget.
Did you find this article useful? Keep checking the rest of our site to find more tips and articles to step up your SEO game.