Graphic design is more than just digital art— it plays a heavy role in advertising that can’t be ignored. In fact, it’s fairly easy to deter your audience from engaging with your content by presenting something that looks unprofessional.
But, not everyone knows what they should look out for when hiring a graphic designer.
Not sure where to start? Don’t worry, we’ve got you covered.
Let’s take a look at everything you need to know.
1. Their Portfolio
One of the most important things you should take into consideration before you hire a graphic designer is there past work. By looking at their portfolio, you’ll be able to discern whether or not they have the level of skill you’re looking for.
So, you should be wary of graphic designers who have shallow portfolios or don’t have one at all. While this isn’t to say they can’t produce great work, you’re essentially be rolling the dice if you choose to hire them.
This graphic designer is can be used as an example of what you should look for.
2. Their Availability
Unless you’re planning on hiring a full-time graphic designer, you’ll need to ask about their availability. Many freelance graphic designers have full workloads on a regular basis, so it may not be realistic to expect a constant level of communication with them.
If their availability doesn’t meet your needs, you may need to find someone else.
3. Their Area of Expertise
The term graphic design refers to digital art as a whole. Some designers specialize in posters, others specialize in logo creation.
As you may expect, you won’t get the best results possible if you hire a designer who specializes in the wrong area of concentration. This is especially true for larger projects that require more in-depth knowledge.
4. Their Personality
What are the most important attributes of a potential graphic designer has their personality and how well it synergizes with yours and those on your team. Designers and copywriters frequently work together, so it’s not uncommon for one of your employees to be the primary individual who works with the designer.
Your designer should be patient, personable, and open to constructive criticism. It’s the designer’s job to bring your thoughts and ideas to life, and this becomes increasingly difficult if the designer is not a strong communicator.
5. Your Own Needs
At the end of the day, the needs of your company will dictate what type of designers you need.
For example, smaller projects can often leave room for a bit of flexibility when hiring. Larger projects, though, will need a designer who understands your desired product and the level of communication that you require.
By looking inward before you search, you’ll be able to easily narrow down on the designers who are right for you.
Hiring a Graphic Designer Can Seem Difficult
But it doesn’t have to be.
With the above information about hiring a graphic designer in mind, you’ll be well on your way to ensuring that you make the decision that’s best for you and your company.
Want to learn more tips that can help you out in the future? Be sure to check out the rest of our blog.