In 2017 Google tested 900,000 websites and found that the average load time was 22 seconds. This is practically an eternity compared to the average website visitor who said they are more likely to leave a website if it takes longer than three seconds to load.
Don’t miss out on potential customers with a slow website. You might be wondering how fast your website is for your business or how to do a website audit. Don’t worry we’ve got you covered.
A quality website audit goes much deeper than a simple site speed test or security certificates. And while those are an important part, they aren’t the entire picture. Keep reading to get the full guide for a technical SEO audit so you can ensure a healthy website today.
How to Do a Website Audit
Your website is a dynamic and intertwined puzzle so when you’re completing your SEO website audit, there will be several tasks you need to complete. Here is a quick checklist to follow:
- Check to be sure there is an SSL certificate
- Look for any broken links and redirect with a 301 plugin
- Update your CMS and plugins, outdated software can cause problems
- Be sure every page has a focus keyword and meta description
- All images need to have relevant and keyworded alt-descriptions and titles
- Be sure the categories and menus are easy to navigate
- Check your site speed, your website needs to load in less than three seconds
- Ensure your website is mobile responsive
- Social media accounts are easy to follow and share content
- You want to have quality referring domains and backlinks
Follow these steps to ensure your website is healthy and optimized. You will want to run this audit at least once a year if not more often due to frequent search engine updates.
Take It to the Next Level
SEO is a long-term process, so you will need to be patient. However, SEO auditing will give you a blueprint for how you can improve your website and your conversions.
If this entire process seems overwhelming, or you don’t have time to do it yourself, then you can always outsource your SEO website audit to a professional, such as LegAcynt. You have a successful business to run, you don’t have time to continually check your site health.
However, you also can’t afford for your business to be offline. Outsource your SEO audit to a professional and get back to running your business today.
Get Started Optimizing Your Website Today
Stop guessing how to do a website audit. With this guide, you can walk through a technical SEO audit of your website and keep it healthy. Being online in business today is no longer optional. You need a healthy and active website to remain competitive in today’s market.
Don’t keep putting this off any longer. If you don’t have time to do your own website audit regularly, find a professional you can trust. An SEO specialist can help you keep your website optimized and converting sales for you so you can focus on the rest of your business.
For more great articles on this and other topics, check out the other articles on our blog.