Building a digital brand is not that hard. Keeping it safe is a different question altogether.
When it comes to making decisions online, they all have an effect on your reputation. So it’s best to be aware of those that bring down your reputation.
In this article, we will cover the 5 decisions that can hurt your digital brand.
Keep reading to learn how to hide your brand from harm’s way.
1. Low-Quality Content
Now that even mobile devices are capable of creating high-quality content, a consumer expects brands to create even better content. Consumers associate a brand with the content and quality of it.
If you continue to produce low-quality content, the likelihood of your brand being hidden in the realms of shadows is overwhelming.
Google deliberately lowers ranking for poor quality content, so you can expect your customers to do the same. High-quality content = high-quality resource.
For text-based content, low-quality is considered to be:
- Duplicate content
- Irrelevant to the audience
- Not consistent with other brand messages
- Stuffed with keywords
For video content, low-quality content is considered to be:
- Poor lighting
- Terrible productive value
- Bad sound
- Poor resolution
As you’ve come to realize, all of the issues are easily resolved via simple effort. That’s all there is to it.
2. Bad Customer Support
If you visit any company pool and look at the ones with poor ratings, almost all, if not all are so because of their bad customer support. If a customer calls with a problem, the situation gets worse if they cannot reach you.
Poor support is a sign of poor management, lack of respect, and unsure of your business process. It usually gets even worse if your unsatisfied clients start to express their discontent via media channels, that’s when small words inflict the biggest pains.
In order to overcome this, you need to make it easy for clients to find your contact information, create a workflow that handles clients into your support channels, and assure yourself that a customer support team adheres to the entire process.
The longer a client waits to get the help they need, the more underwhelmed they get. Instant communication is best if that’s not possible – instant ability to request communication is your next best bet.
Auto-response emails and messages are not good enough for resolving high emotional situations. These are real people and they need real support.
3. Terrible Website Experience
In simple words, you cannot have a bad website under any circumstances. Outdated designs, poor navigation, lack of functionality, and funneling strategies assure that your business is relying on a single source of influx.
Even if your business is somehow still doing well, a terrible website adheres to terrible user experience, and that hurts your digital brand. Not only does it set a bad example, but it depreciates your first interaction with a client who has never used your services.
So what do you need to do? Fix your website. Update design by structuring your website for it to make sense to a user, fix all bugs and broken pages. Remove site errors.
Then invest in SEO, promote your website. Create promotions, use paid ad complaints, retarget traffic from the old website. Split-test, optimize, and generate new leads. This is a business, not a fishing net.
4. Branding = Marketing
Your branding is the why someone should buy from you. It is the marketing that explains how the client works with you, and what they can do next to continue building the relationship. The brand is the vision for the future, it’s the marketing for driving short-term action that leads to that future.
Branding informs your marketing and your sales. Without it – you don’t know who you are selling to or what the message is.Without that information, you cannot market to sell to anybody.
When it comes to building digital brands, you have to deliver on the expectation of a promise that you have presented to a client. And then you market and drive engagement for them to make a purchase.
Branding is about the client, it’s not about you. If you want to outsource your marketing, check out media shark.
5. No Response to Feedback
A successful digital brand is reactive, it responses to the client’s feedback. What they need, what challenges they come across, what they don’t like – all of this has to be tracked, resolved, and optimized for the positive finish.
When a brand doesn’t listen to the client, they are missing the whole point. Your brand is built on the people that use it, on the message they spread, on the feelings they receive. So if you diminish their value – you diminish your sales.
Nowadays, if someone mentions you on social media – you respond. You don’t ignore or neglect it. Even if it’s a call for negative feedback, you still have to stand up for yourself. You’re not too busy, you’re just not concerned.
Well, you should be.
Your Digital Brand Secured
Now that you have come to realize that your digital brand is in need of dire change, you know the 5 decisions to avoid when resolving or securing your brand from harm done.
If anything, your digital brand is like a tree. If you tend to its needs and care for it, it grows and flourishes. If you forget about it, it might survive but it will never be at its fullest potential.
If somebody harms it, and you do nothing about it – it dwindles and loses power. If somebody harms it, and you do something about it – it thrives and grows knowing that you will be there to protect it.
If you’re interested in reading similar articles, check out the rest of our blog.