People are using mobile and voice search to find businesses of all sizes. If you aren’t using SEO, you’re going to miss out on many of these potential customers.
What does SEO stand for?
SEO stands for search engine optimization, and when you optimize your site, you’ll be able to improve your chances of showing up at the top of the search engines. Continue reading this article to learn more about SEO and whether it’s right for your business.
How Does SEO Work?
Knowing that SEO means working to put yourself at the top of the search engines doesn’t mean you understand how it works. SEO can be confusing and seem like an elusive creature sometimes.
Here are two of the biggest things to remember when working on SEO:
On-Page SEO
On-page SEO is what you do on each page of your website to rank for a specific term. That might be using certain keywords, speeding up the page, putting in relevant alt tags, and more.
On-page SEO can get pretty technical, but even getting going with the basics can make a big difference.
Off-Page SEO
Off-page SEO has a lot to do with backlinks and social signals. Search engines like Google like to know that people trust your website before they trust your website.
Keep in mind that they do their best to find out who is building spammy links and knock those sites down to the bottom of the search engines. If you were planning on trying to cheat the system, keep in mind that trying to game the system could hurt you more than it helps you.
The Ways SEO Helps Your Business
If you’re wondering if you should bother with SEO, we are going to make a case for going for it. SEO has been a major help to businesses, both large and small, and we will continue on to share some of the ways SEO helps your business.
Encourages User-Friendly Websites
Part of creating a website that will do well in the search engines is making it user-friendly. While many people let their website’s user-friendliness go to the wayside, when it starts causing problems with their search engine rankings, they are usually more motivated to fix the issues.
SEO best practices have you fixing the navigation, increasing website speed, making website copy easy to read, and more.
Draws in More Customers
When your business has a website that focuses on increasing its SEO, you’ll be able to get more customers. In fact, SEO is one of the most cost-effective ways of gaining customers available today.
Instead of spending thousands of dollars on billboards that might produce subpar results, you can invest in SEO and see exactly what results you get and where those results came from.
Increases Conversion Rates
Optimized websites naturally have better conversion rates because they function better. If you are putting money into ads, you’ll be able to get more return for your investment because you are optimizing your content.
When people see that you know what you’re doing and you create relevant content that can help them, they will be more likely to return and purchase from your website again.
Builds Brand Awareness
When your website is optimized properly, it shows up in the search engines for multiple terms. If your website continues to pop up as people look for information on a specific topic, they will start to see that you are an authority on that topic.
People will start to notice your brand more and come to trust what you have to say about things in your niche.
Get In Front of Customer Eyes Faster
If you put your website up against a website without SEO, people are going to be able to find your business faster than theirs. When your business shows up first in the search engines, you get the first opportunity to solve people’s problems.
Without SEO, you may not even be on your potential customer’s radar.
When Is Investing In SEO Right for Your Business?
Most businesses have a limited budget. You have to make sure you take care of everything before you add anything new. Even if you have money that you can use to work on SEO, you might be wondering if now is the right time to work with an SEO company and spend money on this marketing strategy.
The truth is that any time is a good time to start working on SEO and spending money on it. SEO is a long-term strategy that can help you gain customers for many years to come.
Even if you aren’t spending money on it in the future, you can still reap the rewards for things you did years in the past. If you don’t want to spend money on SEO, you can even choose to start working on it yourself and do the work you can on your own.
SEO can be complicated, but starting with the basics will allow you to get some traction, and then you might be more comfortable investing money time or money in it.
What Does SEO Stand For? Now You Know
Now you know the answer to, “What does SEO stand for?” and you can decide whether you want to invest in SEO or not. If you do decide to invest in SEO, now you’ll have some ideas of how to get going with your efforts.
Do you want to learn more about digital marketing and other important topics? Keep reading our blog to get the help you need.