One of the most crucial things to do in marketing is to connect with generations you’re not familiar with. For many, that’s Gen Z.
Marketing to Gen Z takes some new-age tactics that many marketers simply can’t grasp. If you’re having trouble marketing to Gen Z, read on for a few tips.
1. It’s All About Video
Gen Z uses YouTube more than any other generation. They don’t just visit it for entertainment, but for education and skill-building. Marketing your product or service through YouTube ensures that Gen Z is seeing it.
Video marketing is a great way to acquire inbound leads. Just give the video an SEO heavy title and make it relatable.
And YouTube is just the tip of the iceberg. Instagram, Facebook, Twitter—video is a huge part of each of these platforms. Gen Z loves Instagram Stories, and you shouldn’t underestimate their appeal.
Just because they disappear from the feed doesn’t mean they disappear from the mind.
2. Advertise Your Purpose
Gen Z is one of the most “woke” generations of all time.
They like to see that your company stands for something other than money. Whether it’s a political, environmental, or human rights cause, transparency is key.
Gen Z is much more likely to purchase your product or service if they can stand behind the company. Let them know they can trust you.
3. Market With Micro-Influencers
Companies spend millions of dollars each year buying ads from big influencers. But it’s not all about hooking a big influencer.
Strike a deal with a micro-influencer. Micro-influencers have between 1,000 and 100,000 followers on social media. They have a more dedicated fanbase than someone with millions of followers.
It’s been found that after the 100,000 follower mark, engagement drops. The marketing feels more like an ad than a genuine endorsement. Never underestimate an influencer just because they have a lower follower count.
4. Be Relatable
Gen Z loves to relate. This might mean ditching all the technical jargon and fancy talk and cracking a few jokes.
Some companies try to use meme marketing to relate to Gen Z. This might not be perfect for all companies. But if you can pull it off in a way that seems organic, you’ll get a lot more Gen Z followers.
Study what Gen Z is interested in and personalize your marketing toward that.
5. Engage
A long time ago, you had to call or write to a business with your feedback. Now we have comment sections, and Gen Z expects you to use them.
76% of Gen Z sees responsiveness as a sign of authenticity. If you’re not responding to comments and feedback, it shows them you don’t care. It creates a disconnect between customer and company.
Marketing to Gen Z Can Be Tough
It’s not always easy marketing to Gen Z, but doing so successfully is extremely rewarding. Gen Z makes up a huge percent of the market, and the brands they choose now will stick with them for years. If you want to get your foot in the door, try implementing the strategies above.
If you’re looking for an ad agency in Orlando, see what we can do for you.