Google processes billions of searches each day, which means there are plenty of people searching for what you have to offer.
How do you get in front of those people? You need to have a clear understanding of SEO, which includes SEO stats and facts.
Continue reading this article to learn important information that will help you be more effective in your ranking goals.
1. Duplicate Content Isn’t a Killer
Did you hear that duplicate content would wreck your site’s ranking? You may have been worried that you’d written content that was too closely related and that it was hurting your rankings.
If you look at the guidelines, you’ll see it mentions copied content vs. talking about duplicate content negatively.
Keep in mind that unique content is going to have a more positive impact on your site since it provides more value to the search engine user.
2. Google Is Considering a No Backlink Algorithm
When it comes to things changing in digital marketing, Google considering a no backlink algorithm would shake things up. While Google has run internal experiments, this isn’t set to roll out to the public any time soon.
If you’re looking for things that are happening now, these digital marketing trends are what you should look out for this year.
3. Rich Snippets Don’t Play Into Ranking
If your heart skipped a beat when you saw your results in the rich snippets, calm yourself. Rich snippets don’t play into your site’s ranking, so while your content might appear in the rich snippets, it could still be on the 2nd, 3rd, or even 4th page and beyond.
4. Google is King
We all pretty much knew that Google served a majority of search query results, but how much?
Google is king — to put it mildly.
In 2019, Google served just over 75% of all global desktop search traffic. If you aren’t playing by Google’s rules, you’re going to hurt your website’s ability to be found even if Bing and Yahoo love your site.
Keep an eye on Google search algorithm changes and use their free webmaster tools and Google analytics to learn more about your site. You’ll be able to see some of the things you’re doing well and some places where you’re still lacking.
5. Google Uses Over 200 Factors in Their Algorithm
Google uses over 200 factors in their algorithm. It’s almost impossible to keep that many things in mind when you’re creating content, but what’s even worse? Google keeps those algorithm factors under lock and key, so you don’t even know the target your shooting at.
Yes, there are some factors that we know. Google has revealed some of what is in the algorithm, but other times they dance around the topic, and you have to do your best and guess what the right move is.
6. Google Can See Your Images
If you want to rank in Google image search, you need to do more than add your keyword to the alt text of an image. You need to add a relevant image to your post.
Google knows what’s in the images that you use. If you post an image of a dog sitting at a computer and you try to rank it for webmaster services by using that as the alt text in the keyword, it’s more likely to show up under a search for “dog at a desk” because Google knows all.
7. It’s Not All Algorithm
Do you ever get mad at Google’s algorithm when you see your search engine rankings drop?
You should know that it’s not all the algorithm’s fault. Your site could have been reviewed by a search engine evaluator.
Yes, a live person does checks on searches from time to time. While this isn’t an everyday thing and it is very precise, your site could have been one of the sites they manually looked over.
This is why it is important to make your site user-friendly and highly useful for people and not just creating content for search engines to rank.
8. Google Loves Videos
If your site’s homepage has a video on it, it is more likely to rank. Placing a video on your site’s sidebar or homepage can help you with a little extra boost in the search engines due to video popularity.
Since YouTube is Google’s baby, it’s safe to say that using a YouTube video might get you extra points.
9. High-Quality Content Cures All
If you’re looking for one thing that will increase your rankings, put quality content on your website. The better the content you have, the better your site is going to rank.
When you create high-quality content, you’ll hit more of those 200 factors that Google cares about so much. Taking extra time on your content to go in-depth and provide value will be worth it in the long-term.
10. Build Links Wisely
If you build a bunch of spammy backlinks, it’s not going to be effective and you’ll soon find that it might hurt your website. When you’re building links, use links that are from reputable sites that are relevant to your niche.
High quality beats high quantity, so keep that in mind as you’re acquiring links to your website.
You’re an SEO Stats and Facts Pro
Now that you know these important SEO stats and facts, it’s time to put this knowledge to work. With a proper understanding of what the search engines want and how to give it to them, you can grow your online presence quickly.
Do you need more help with SEO and digital marketing in general? Our site is full of articles that can help you as you’re growing your business online.
Browse our site, find your favorite digital marketing articles, drop a bookmark, and come back soon to read more.