In the world of digital media and advertising, SEO is a fairly new development. It first emerged in the late 1990s and has since become quite a lucrative business.
Already, SEO has changed the market and been changed by it in return. For instance, Google has become the most popular search engine in the world, and nothing even comes close to challenging it.
However, the biggest questions lie not in SEO’s present, but in its future. What will the business look like next year? How about in five years, or ten?
We’ll explore a few predictions for the future of SEO in the paragraphs below.
1. Speed
It’s a known fact that the longer it takes for a page to load, the more likely a user is to click off of it, and the difference is often a matter of seconds.
In response to this, websites are working to decrease load times. Of course, this is only one possible advancement, especially since you can only get so much faster than a few seconds.
2. Improved User Experience and Data Tracking
Data tracking has become a bit of a dirty word in the modern world. People get the image of greedy companies looking at what they do and buy to sell them more stuff.
There’s an upside to it as well. Search engines like Google use previous searches and popular search ideas to understand what their users want to know.
For instance, if you have an ant farm or are just interested in ants, Google will track your searches to make sure you get information on them rather than a pest control article on how to get rid of them.
If you’ve used Google in the past year or so, you’ve already seen this system in action. Chances are, you’ve also come across search results that didn’t match what you were looking for. The future of SEO is going to involve search engines trying to fix this problem.
Part of the solution is going to involve chatbots. Much like SEO, chatbots are already being used to a certain extent to help users find what they want. SEO and chatbots together may usher in a new age of marketing.
3. Mobile Market
Mobile traffic has become more popular than computer traffic, and search engines are working to keep up with it. Google even created two different libraries of documents in its searches–one for computer and one for mobile.
The ability to better adapt to these two separate media is what’s going to help decide who’s going to be successful and who won’t. The future of SEO might be in the palm of your hand.
The Future of SEO: What we can Expect
While a game-changer is always possible, the future of SEO is likely to more emphasis on speed, mobility, and convenience. Companies will need to help people find what they want, when they want, and from whatever device they want.
That’s just a few of the expectations people have. Check out our site to learn more!