You’ve heard of Google Adwords, right? It’s only one of the oldest and most reliable marketing channels to drive traffic to your website.
Google owns 71% of the total search market. Companies everywhere are competing to get to the top of their search results.
If you need traffic for your business website, then AdWords can help.
But it can be intimidating to start spending money on ads if you don’t know all the ways it can help.
Below are seven benefits you can look forward to when you buy paid ads.
1. Get Fast Traffic
If you’ve been in the SEO game for a while, you know that it’s a waiting game. Google has to see the work you’re doing to your site and determine if it’s good enough to take the top spot in the search results.
This process can take months or years. With Google AdWords, you’re going to get traffic immediately.
SEO also requires you to focus on a few keywords at a time. If you have a list of hundreds of terms that you want to target, then you have to divide your time and effort accordingly.
AdWords allows you to target large keyword groups at the same time. You will get as much visibility as you can pay for.
2. Advertise in the Inbox
Gmail is one of the biggest email providers on the market. In 2015 Google opened this ad space for advertisers.
This means you can now target your potential customers when they aren’t doing any searches.
You can learn a lot more about a person when you can see their preferences in their email. You can use keywords in your inbox ads to target potential customers that may have an interest in your product or services.
Not only that, there is less competition in the inbox. You won’t be bidding on ad space with nearly as many companies. A lack of competition is going to give you a lower ad spend.
If you don’t have as big of a budget, this could be an excellent starting point for your marketing campaign.
3. Track Everything
You can’t run a good campaign if you don’t have the data to optimize it. Google AdWords gives you everything you need to do this.
AdWords connects to the Google Analytics platform to track your visitors on your site. You can define goal pages to learn if your ad clicks are converting to sales.
This data allows you to learn what keywords, headlines, and descriptions are making you the most money.
After you get this data, you can start removing the things that aren’t working. This is where you start seeing the most ROI from your campaigns.
4. Improve Your SEO Strategy
The bad thing about SEO is you don’t know if ranking a keyword will increase your bottom line. You don’t have the data to determine if people who search for that term will turn into buyers.
Since you get immediate traffic with Google AdWords, you can test these keywords before committing to them.
Your analytics will tell you which of your keywords are converting into buyers. This information can help you plan your SEO strategy. You don’t have to make guesses anymore about where your SEO budget needs to go.
You don’t need a big budget to do this, either. You only need to run a campaign for a few hours to collect data if the keyword has enough search volume. Once you get enough data, turn off your campaign, and come up with a plan.
5. Reach Local Customers
Do you have a local business?
You probably don’t want to target the entire country. The good thing about Google AdWords is you can target geographic areas.
You can go as small or wide as you want with your targeting. For local companies, you only want to be targetting a zip code or a city.
Customers also need to know where your store is if you want them to buy products. AdWords allows you to show your location information. You won’t miss any sales because customers can’t find you.
If you are a national brand, you don’t want to be sending your ads to other countries if you don’t do business there. Now you can target your marketing to only the countries you want.
6. AdWords Is Scalable
There is only so much you can do with regular SEO. It requires consistent work. If you’re going to do more, you have to start hiring more people.
With AdWords, once you find an advertising campaign that works, you only need to increase your budget to start scaling.
Once you do this, you can start focusing on new campaigns that might bring you profit.
This process requires fewer hours to manage. Now you can scale far faster than you ever could with other marketing methods.
7. Retarget Old Visitors
A practice many business owners don’t take advantage of is retargeting. Retargeting is the process of reaching out to visitors who have already seen your website and sending ads their way.
Most people don’t buy the first time looking at a product. They need to be exposed multiple times before you finally make the sale.
Retargeting allows you to do this. Google provides you with a small piece of code for your website that keeps track of your visitors.
Once you have a good collection of people, you only need to set up a retargeting campaign in your AdWords account.
Retargeting campaigns are often cheaper than regular ad campaigns, too.
Google AdWords Can Boost Your Business
You need to market your business where your customers are. Google AdWords is one of the best ways to do that.
The only thing you need to get started is a small budget. Start experimenting with AdWords today and watch the traffic start coming in.
If you want to learn more marketing tips that can help with your brand’s exposure, head over to our blog. We have a lot of guides for making the most of digital advertising platforms.