Social media is all the rage in marketing, but is it really as important as everyone seems to think it is? The short answer is yes.
77% of Americans have a social media account, and the average user spends 2 hours and 22 minutes per day on social media sites.
So if you really want to reach people, you’ve got to be on social media.
Managing social media takes time though. If you don’t have the time to do it right, a social media specialist may be just what you need. Here are seven reasons why you should hire one.
1. They’re Professionals
You know how important it is to have your business on social media. You know you need to have a presence that makes itself known often. That doesn’t mean you know how to do it correctly.
While you may have a vast knowledge of social media, it probably isn’t what you specialize in. Social media specialists, on the other hand, are professionals in social media. That’s exactly what they specialize in.
Simply being on social media isn’t enough. Long gone are the days that having a Facebook page for your business gave you a leg up in the world.
By hiring a social media specialist you’re making sure you do social media the right way. They’ll know the ins and outs of how to engage with your customers, how to get the word out about your business, and what platforms are best to use.
They’ve already taken the time to gain the expertise they have, so let them use it for the good of your company.
2. They Know What’s Trending
Trends are important in the social media world. They show what people are interested in now. That’s exactly what you want to know if you want to reach people most effectively.
Sure, you may see a list of trends on Twitter or another social platform. But you may not have the time to research those trends to find out what people are saying about them.
When you have a social media specialist, they keep track of trends for you. They’re constantly watching to see what’s cool and what’s not. They find out about trends as they’re happening, not after they’ve arrived.
You want to be part of the trend as it’s being made, not after the fact. When you have someone who’s constantly on the lookout for what’s going on in the social media world, you can do that.
3. They’ll Handle Analytics for You
Do you understand what your social media site is telling you about how you’re reaching? If not, a social media specialist is exactly the type of person you need.
When engaging on social media you need to know if your efforts are successful or not. You need to keep track of likes, shares, retweets, and more.
Your social media specialist will analyze all these things for you. This will help them see which direction you need to take to be more successful.
The better you do on social media, the greater your business potential. For more on how social media affects your business, check out this post from MaxBurst.
4. They’re Focused
As a business owner, you likely have a lot on your plate. You don’t have time to dedicate a lot of focus to a single thing.
That’s not the case with a specialist. Their sole job is to focus on your social media accounts and their success. That means they’ll be able to give them the attention they need to succeed.
The more time that can be dedicated to your social media, the more successful it’s likely to be.
5. Keep Your Voice Consistent
Posting here and there and answering questions occasionally doesn’t cut it. To really have a good social media presence you need to be active regularly. Your specialist will make sure this happens.
And not only will he or she make sure you have a constant presence on social media, but he or she will also make sure your voice stays the same. This is important if you want people to feel familiar with your company.
If your voice constantly changes across posts, readers will know those posts aren’t all coming from the same person.
6. Dedicated Responses
An important part of using social media is being social. That means you can’t just post something and call it a day. You also need to engage with your customers and potential customers.
Questions should be answered. Concerns should be addressed. Praise deserves a thank you.
These responses can all be handled by a social media manager. That way, you know your customers are being engaged but you can focus on other things.
7. Attract New Customers
Social media users like to be part of the things that are considered the coolest. If you’ve got a ton of likes and get a lot of attention, users will notice.
The more popularity you gain on social media, the more interest you’ll receive. So making sure your accounts operate to their fullest could help you attract new customers.
Your social media specialist will head this up.
Hire a Social Media Specialist
Being on social media is big whether you have a small business or a large one. But, you can’t just be on there. You’ve got to do it right.
A social media specialist will help you accomplish this. They’ll keep track of and operate your accounts in the best way possible.
So what are you waiting for? Hire a social media specialist today to see what one can do for you!
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