Ask anyone you want. Everybody will tell you that managing your SEO is hard. And, most of the times, when someone decides to do this on their own because they believed it was a piece of cake, they eventually gave up because they just couldn’t handle it.
Today we are going to be taking a look at SEO outsourcing and why it might be the best solution for you. So, let’s dive right in!
What Is SEO Outsourcing?
When you hire an SEO expert to manage your website’s SEO you are basically trusting a professional to take care of all the Search Engine Optimization (SEO) work. This way more people will be able to find you in search engines like Google, Bing, and more.
Although there are many great SEO companies in the country, there is always the possibility to outsource SEO services outside the US. In this case, we are talking about “offshore SEO outsourcing”
Usually, there are two main categories regarding SEO:
- Off-Page Search Engine Optimization
- On-Page Search Engine Optimization
Off-page includes link building, content writing, Pay Per Click advertising, SEO submissions, and many other peripheral functions.
On-page SEO has to do with HTML optimization, adding keywords after extensive research, competitive analysis, and other, “developing” tasks.
But why should you hire a company to do all this work? Keep reading to find out five reasons for outsourcing!
1. SEO Is Harder Than You Expect
SEO is not just a matter of putting the right keywords in all the right places. Many businesses, when they are trying to handle their SEO in-house, they actually end up harming it. Numerous inexperienced business owners don’t realize what managing your SEO takes.
SEO experts know exactly what is needed to rank your website higher. Some of the elements they take care of include:
- Alt tags
- Image optimization
- Headings
- Keywords in the footer area
- Loading time, and much more
So, the first point is that outsourcing SEO is going to prove much more effective. We do not suggest that there is no way for you to educate yourself and get better with time, but this would require a lot of time and energy.
Which leads us to the next reason why you should outsource SEO:
2. You Can Save Energy and Money
We know. Saying that hiring someone can save you money sounds weird. But it is true. Needless to say how much energy and time you are going to save.
Think about it this way. When you invest in an expert up front, it is like you know that you are going to get that money back because you are sure that your website will shine and your conversions will increase.
In many cases, depending on the expert, you might even double your money back.
On the other hand, if you decide to DIY your website without knowing what you are actually doing, you are losing precious time and, maybe, you are hurting your website SEO. Which, sequentially, means fewer sales and less money.
So, it would be much better if you just let yourself or your employees focus on your business’ immediate goals, and let an external, SEO professional team focus on theirs.
3. Do You Already Work With a Creative Agency?
If the answer is yes, then DIY is not an option for you.
For a small increase in the money you are already giving to them, you can add SEO to their scope of work. “Why?” you ask?
Because high-quality content goes hand in hand with better ranking.
One of the most important ranking factors is, in fact, good content because Google wants to deliver relevant, visually appealing, useful, and informative articles, images, or even videos to its users.
So, if your content is someone else’s job maybe you should talk to them to figure out how you are going to work on your SEO and your content generation at the same time.
Nevertheless, there is always the possibility of forming an in-house team of experts to manage your SEO internally but it can be quite costly.
So, if your budget is not set that high, allocate your SEO work to a skilled resource.
4. Doing Link Building Yourself is Dangerous
Link building’s reputation has never been worse. So, professionals, today, do not refer to it as “link building” rather than as “link earning.”
When someone tries to put links in other websites and drive traffic back to theirs, they are possibly risking to appear as spammers. After all, it only takes some low-authority websites to link back to yours to get penalized.
An SEO expert takes this job very seriously and they will manage your link earning process responsibly so you will not have to worry about a thing. Apart from that, the team you are going to hire will be able to monitor your link profile and report back to you when something suspicious occurs.
5. Professionals Can Do More With Analytics
Getting to know how to use your analytics tools is not that hard –especially after you get a handle on them. In just a few clicks, everyone can see where their audience comes from, how their organic visits perform, and what content interests their visitors.
A professional in SEO, however, can do even more. You see, not everyone can translate all these numbers into actions that a company has to take to engage more people and generate more conversions. SEO experts can.
So, if you are looking for someone to take care of your decision-making process when you are redesigning your website, for example, or when you want to increase your sales and conversions, you need to contact a professional in the market.
Your data matter. Let an expert manage them.
Do You Need an SEO Professional?
The very first thing you want to do is to investigate how your website is performing and determine whether SEO outsourcing should bother you. Click here and get your free website ranking report right now!
Also, if you believe in yourself or you are a fast learner, make sure you visit our extensive SEO tutorial, and, who knows, you might be the best solution for your company.