Are you confused by the term ‘gender neutral’?
It’s more than just a buzzword. It’s a tool for empowerment and social change, and it’s altering the world of marketing. If it’s all alien to you, don’t worry.
In this post, we’ll explain exactly what it is and how your business can put it to use.
The Benefits of Gender Neutral Marketing
Gender neutral marketing is taking the world by storm. Here’s how ditching the gender binary approach could work for your company:
1. Get with the Times
Things are changing. Companies are being called out for misogynistic and sexist advertising, and consumers are looking for products that acknowledge that they’re not defined by their gender.
If you defy labels and gender roles with your next marketing or social media campaign, you could be surprised at your success. On the other hand, if you’re too traditional, you could face a backlash.
2. Appeal to a Larger Audience
If you stick to the same old gender norms, you’ll alienate some of your audience, especially millennials. They’re more aware of gender fluidity than any other generation before them.
Isn’t it better to appeal to everyone rather than limiting yourself to one group?
While defining your target market is important, there are other ways to do that besides by gender.
For some companies, this doesn’t just mean changing the way products are advertised. In some cases, it means redesigning them, or even producing entirely new products altogether.
Products that cross gender barriers, such as the whizzinator, cater to the needs of non-binary individuals and fill a gap in the market.
3. No More Restrictions
The days of blue for boys and pink for girls are on their way out. It’s time to stop putting people in boxes and start understanding that gender doesn’t define us.
Not only is it a fluid construct, but it’s completely independent of our personalities, likes, dislikes, and buying habits. Gender neutral marketing means leaving the stereotypes behind.
Some clothing companies have started by removing gender specific labels from children’s outfits. Barbie, a product that has always been marketed specifically to girls, has even featured a boy in one of their latest advertisements.
Think about ways to include more people in your advertising. If you’re a clothing retailer, try separating your clothes based on body type instead of gender.
It could even come down to a slight change of phrasing. Something as simple as using ‘they’ as the default pronoun instead of ‘him’ could go a long way.
Enhance Your Digital Marketing
Changing the way you approach marketing can make all the difference to the success of your company.
Keeping your finger on the pulse of the latest trends and social issues is integral to that. That’s how some of the most successful marketing campaigns are built.
Whether you’re a small business owner or working for a multinational corporation, it’s important to seek professional marketing advice. Use our SEO and digital marketing tips to achieve a better market presence and brand image.