The recent boom in the residential real estate market means it’s a great time to be a moving company. Last year was a peak year for sales with buying at the highest rate in a decade.
All of that action should spell an increase in revenues for moving businesses. And if companies aren’t seeing a spike in work volume, something could be off.
Quote forms are a solid strategy to increase moving leads. Just make sure you are making the most of this marketing technique.
While moving professionals are aware the market is competitive there are ways to edge out the competition with digital tools. Master these 5 techniques and your visitors will be using your quote form more often.
1. Cater to Your Audience
Many moving companies make a mistake right off the bat when the design their quote form. Rather than consider the needs of their audience some businesses think about their needs first.
Customer-centric companies are set to succeed. And thinking like your audience and potential customers is a great first step.
Choosing a moving company can be an overwhelming and frightening experience. Companies shouldn’t make it more intimidating by asking complex and difficult questions on the quote form.
Make the questions user-friendly and easy to answer. If a business stresses potential clients out by asking tough questions they are likely not to finish.
If they don’t hit send a quote form is a failure. Plus, businesses should take care to make potential clients associate their service with ease and comfort.
Make it easy and cater to the questions your potential clients may answer easily.
2. Focus on Conversions
Getting moving leads, or conversions, is the ultimate goal of a moving quote form. It isn’t for businesses to give a perfect price from the start.
A quote is just that– a quote. Companies that focus on the price aspect of a quote are missing the point. The goal is to get access to a larger base of potential clients.
How can your quote form position your business as an industry expert? What comfort and understanding can you offer the customer from the start?
Embed these aspects into an online quote form and your company will be more likely to get more conversions.
While a quote form is offering a service to potential customers the goal is to acquire their information and have them use your tools.
3. Customize
Customers want to feel unique and special. With moving services especially they want to know that the service will care for their personal items with custom attention.
It is nearly impossible to convey this care with a generic quite form. Moving companies looking to generate moving leads should consider a custom form for different markets.
By designing forms around location services, or even unique residential types, a business can show a higher level of custom service from the start.
Integrated with basic web design elements lets companies carry a clear message: We understand you and your unique market.
With heavy competition in moving it is important to encourage clients to make a choice based on more than just price. This customization brings added value to the relationship right away.
Bring them Closer
Beyond price, customization will encourage customers to want to learn more about your company. Many businesses fear using a quote form because it seems to reduce service to a commodity.
Anything in the quote form can actually work to build your brand though. Bring your potential clients closer with custom service and a custom quote form.
4. Keep It Simple
No matter what type of service of complex move a business is offering they should keep the quote form simple. The simpler the form, the more likely a client is to complete the information.
Small benefits like a reward mechanism for inputting information can help lead them along as well. In addition, you can offer a free download or takeaway for clients who use the quote form.
Regardless of a coupon, special offer, or unique deal, keep everything simple. With just their location, name, and email your sales team can start working on these moving leads.
5. Combine with Digital Tools
Your analytics services should be integrated to make the most of the user data your business is collecting. Beyond the basic information collected in a quote form there are many other pieces of data your company can collect.
Analytics
Integrating a quote form with your analytics will help make the most of the leads once they are generated. This includes customer behavior on your site, referral pages, and their interests.
With this level of data, as well as their contact information, your sales team can start making a custom pitch for each client. Adding on this data to email generation and marketing will help as well.
Automated Marketing
The types of automated approaches should also vary after an online quote form is completed. Ideally, these emails will cater to the unique behavior of each potential customer.
Whether they are located in a remote city or have a larger home your company should tailor all correspondence around their needs. Automated marketing platforms allow for high customization.
This customization will build on itself and build successful relationships. By using analytics as well as automated marketing your online quotes become lead machines that increase close rate as well.
An Integrated Approach for Moving Leads
While the real estate market is booming, moving companies need to make the most of the opportunity. But generating moving leads through your quote form is only one part of the puzzle.
With increased scrutiny from consumer groups and customers, many moving companies are floundering. Experts are urging consumers to double check insurance and reviews before making a decision.
Businesses should integrate all the digital tools available for the best results. With the proper mix of proven techniques, a moving business should be successful.
This means making the most of keyword density and Google webmaster tools.
Companies shouldn’t be vulnerable to fast changes in search engines either. Act now to make sure your site isn’t vulnerable to shifts in search engine algorithms.